The big release of Super Mario Bros. Wonder has already started showing promising signs of dominance. The sales of the six-year-old Nintendo Switch has considerably shot up in Japan over the last few days. Moreover, this might be the beginning of an all-new chapter of the console’s hype in the industry. But what has accounted for such a massive peak? 

For six long years, the hybrid Nintendo console has kept its strong influence in the market. A major reason for this sustained success is attributed to some genius marketing strategies by the Japanese gaming giants. From time to time, Nintendo has released special editions to celebrate their highly anticipated releases that have only added to the hype. In a similar episode, Japan welcomed an all-new Switch Edition.

The Super Mario-themed Switch console proves to be a super hit in Japan 

Over the years, Japan has proven its loyalty to the parent company of the iconic Switch console. Initially, when the company announced a crimson-red Mario-themed edition, analysts were skeptical about how the world would respond. But once again, Japan hasn’t disappointed in showing why it’s considered the gaming hub of the world. The newly launched Mario-themed edition has resulted in a peak spike in the six-year-old console. 

The ordinary OLED model’s computing power and storage capacity are identical to those of the special edition, which is embellished with symbols and patterns from the Super Mario world.

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According to data from market watcher Famitsu, consumers in Japan purchased 110,241 Switch consoles last week. This is more than double their purchase volume from the week before.

Mario-Themed Switch Console Proves a Hit for Nintendo in Japan
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This isn’t the first time a rebranded version of the console has helped the bankability of Nintendo Switch. Earlier, the release of Zelda: Tears of the Kingdom console edition had also witnessed a similar spike. The Splatoon edition’s peak remains among the biggest sales turnarounds in the console’s long-run history.

Can Super Mario Bros. Wonder Reignite the Retro Fever for the Nintendo Audience?

Meanwhile, with Super Mario Bros. Wonder being just around the corner, this recent development isn’t much of a surprise either for most of the gaming fans.

What does it mean for the next phase of Nintendo’s console market? 

In the fiscal year ending in March 2024, Nintendo hopes to sell 15 million Switch consoles globally, a 17% decrease from the prior year. Sales are predicted by Zhu and experts like Hideki Yasuda of Toyo Securities to exceed Nintendo’s customarily modest projection. 

The Analytical projections claimed the company would sell 3 million consoles by the end of 2023. Meanwhile, it is important to note that Nintendo has already surpassed these projections with the big holiday season yet to come. Not to forget that the rumors around a Nintendo Switch 2 release in the first quarter of 2024 are also running hot in the industry. Besides a new-gen hybrid console set to make its big release in the coming months, the craze for the six-year-old format with some new rebranding techniques seems to be working wonders for the developers. 

Unarguably, the fact that the recent peak’s relation to the Mario cannot be ignored. If you want to witness a Mario-themed console, what better time to have it than before the launch of Super Mario Bros. Wonder?  

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