Streaming platforms have become some of the leading places of content creation, experiencing growth at an unprecedented pace. After Twitch‘s success, especially with gaming, more platforms have followed suit. One of these emerging platforms is Kick. Newest in the lineup of streaming websites available to viewers, Kick quickly garnered a lot of attention and viewers. But it looks like Kick’s newest deal will take it to a whole new level.
In a shocking move, Kick announced a new deal with English soccer club Everton. With this sponsorship deal, Kick marks its entry into the world of soccer and the Premier League.
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Why Kick became a sponsor for Everton
Sponsorship deals are a big part of soccer. Brands pay huge sums of money in order to place their logos on football jerseys. With millions of people all over the world watching a prominent Premier League club, these brands and their logos get a lot of valuable attention and credit by association.
Choosing to make their foray into soccer, Kick has decided to become the shirt sleeve sponsor for Everton. This means that Kick’s branding will be seen on the shirts of Everton players.
We have signed a shirt sleeve partnership agreement with KICK, an innovative community-driven streaming platform.
— Everton (@Everton) August 1, 2023
Some fans wondered why Kick chose Everton over other clubs. The answer has to do with Kick’s ownership. Kick’s main backers are co-founders of Stake, a gambling website. Stake is one of the leading sponsors for Everton. So, choosing Everton was a very easy choice for Kick. Moreover, Everton is also the only club in the league with Stake sponsorship.
In a statement released on their website, Everton’s Chief Commercial and Communications Officer Richard Kenyon said, “We look forward to working with KICK and presenting new opportunities for our supporters while providing valuable global exposure for KICK as they continue their impressive growth.”
The deal is set to last for a year. Future plans for the association between Kick and Everton are unknown. Nevertheless, the deal will ensure a definite increase in exposure for Kick, especially since the Merseyside derby is one of the biggest events in the league every year.
Kick is trying to establish its presence as a sponsor in sports
The deal with Everton is another milestone in Kick’s quest to sponsor sporting teams and find new audiences. Earlier this year, Kick entered the world of Formula 1. It became one of the leading partners of the Alfa Romeo Sauber F1 team, replacing Stake as the sponsor. This entry into F1 is in addition to Kick being a UFC sponsor.
Twitch’s rival website is on a new run. After signing big names such as xQc in streaming deals, its ventures into sponsoring seem to be expanding quite rapidly!
What do you think of Everton’s new sponsors? Let us know in the comments below!
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Written by
Edited by
Stefan Thomas