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Time Square is all about Xbox now! This is because Starfield and Modern Warfare 3 have driven the crowd into complete madness with excitement. Behind all of this lies two advertisements of the game on Times Square billboards. Not many days passed since fans spotted Modern Warfare 3’s weapon reveal at Las Vegas Sphere. And now Xbox is not leaving behind to showcase two of its blockbuster titles on Times Square. Well, can anyone blame them for such great marketing strategies? 

Terrell Owens holding Dude Wipes XL

Advertising games is not a new thing. Previously Insomniac presented Marvel’s Spider-Man 2 on Toronto Downtown, LA billboards. It made fans completely surprised wanting to chase Venom more. Now with Xbox’s live-action billboard on Times Square, fans are surely excited as hell.

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Xbox showcases its games on Times Square

Recently an Xbox user shared a clip on their X (formerly Twitter) profile. It showed a busy evening at Times Square. However, fans noticed a great thing when they carefully noticed the clip. Fans spotted not only Modern Warfare 3’s poster with its release date mentioned but also Bethesda’s Xbox-exclusive Starfield animated ad featuring the logo right next to MW3. However, fans were curious as Modern Warfare 3’s advertisement showed the PS5 logo on the upper left side.

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Modern Warfare 3’s advertisement was quite predictable since it is one of the most awaited games after Activision deal. Fans seemed truly excited seeing Xbox is not over its exclusive outer-space-themed RPG, Starfield anytime soon.

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Bethesda’s exclusive Starfield also made quite an overwhelming impression among the fans. However, it is truly a massive thing for Xbox to produce one successful RPG project with another equally famous franchise’s latest FPS title, MW3. 

Fans share great happiness seeing Xbox AAA titles on Times Square

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Xbox fans shared immense happiness seeing Xbox’s famous titles shining like a star on the Times Square billboard. The comment thread throughout offered a great happy vibe among people. 

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 They believed the idea was very cool-“That’s pretty cool.”

People commented that seeing these advertisements, they felt very excited-“Yes, stuff gets advertised.” Some people sarcastically pointed out PS5’s mention in the Modern Warfare 3 advertisement.

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Overall, Xbox fans seemed pretty charged up.

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Xbox’s recent Times Square advisements surely took the internet by storm. While Modern Warfare 3 will be released after a few more days, one can enjoy Xbox’s exclusive title Starfield whenever they wish. So, are you ready? 

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Written by

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Upasana Banerjee

2,440 Articles

Upasana Banerjee is a Tennis Writer at EssentiallySports. Armed with a degree in Comparative Literature, she excels at weaving narratives and brining unique perspective to a graceful sport like Tennis. Whether it is dissecting player strategies or reflecting on timeless themes, Upasana's deep-rooted passion for the sport allows her to share insights and expert takes on any topic she covers. When away from the ES Desk, this true explorer can be found making plans for her next adventure trip.

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Ananya Giri

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