xQc recently spoke about the drama caused by Twitch sponsorship. Twitch has grown from a niche platform for gamers to a mainstream destination for millions of viewers worldwide since its inception in 2011. However, the recent additions to Twitch, like sponsored streams, have been met with backlash from the streaming community.
Recently, Karl Jacobs, a member of MrBeast’s team, bashed Twitch over the new sponsorship format. Now xQc has given his opinion on this new format live on stream.
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xQc remains neutral on the sponsored stream drama
Fans recently saw xQc reacting to MoistCr1TiKaL’s view on sponsored streams. While the views of the Moist Esports owner were critical of Twitch, xQc took a neutral stand on this topic. MoistCr1TiKaL said the decision of Twitch to take 50% of the sponsored gifted subs is not fair to streamers. He argued that streamers should receive all the brand money.
Expressing his views on this situation, xQc believed that it can turn out to be either good or bad, but fans should give the changes a try. Talking about brand deals, he expressed his opinions on the value Twitch will be adding for streamers with sponsored deals. The deals brought by Twitch for streamers will be a good thing for streamers in building the brand as a client.
Sponsored streams on Twitch can be beneficial to smaller streamers. “It puts you on the map of companies. I think that has value,” said xQc. According to xQc, maintaining a good track record with sponsors will lead to better opportunities for streamers in the future.
Twitch’s sponsored streams explained
Twitch revealed on April 5 that it is testing sponsored streams. The streaming giant said that sponsored streams would be available beginning in April as a new method to connect streamers and advertisers.
- Streamer-Read Ads, which “support streamers in delivering branded talking points live and across multiple streams,” per Twitch.
- Sub Codes, which “let brands pay for subs, and share the codes with viewers off Twitch.”
- Sponsored Gift Subs, which “allow brands to buy and gift subs in Chat to viewers at scale.”
- Sponsored Sub Discounts, which “will offer SUBtember-like discounts for subscriptions on individual channels subs.”
Twitch has to modify its strategy in light of recent creator outrage. If this situation persists, streamers will favor other sites like Kick and YouTube Gaming. What do you think about sponsored streams? Let us know in the comments below.
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Edited by
Jayant Chhabra