Kick is far from reaching Twitch’s user base. While still far behind Twitch, Kick might be able to surpass its predecessor. The new streaming site is trying to get creators and celebrities to join its platform. Having recruited GM Hikaru Nakamura as their latest big signing, they also reached out to MrBeast to become its CEO.

Kick is a live-streaming platform, just like Twitch. But the similarities end just there. Both platforms are making different approaches toward how they treat their creators and audience. All this difference is working in favor of Kick for now.

The Discovery of Twitch doesn’t work

World of Warcraft prodigy, Asmongold returned to live streaming on his channel after a five-month-long hiatus. During the broadcast, the viewers pointed out to the streamer that Twitch did not feature his channel in the World of Warcraft category. The OTK co-founder was in disbelief when he found out that his channel was not publicly visible. Some viewers also claimed that the streamer had been shadow-banned, a recurring issue with Twitch as well.

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If this is the case for the well-renowned OTK founder, small streamers don’t have much chance to showcase themselves. Discovery is one of the few ways small streamers can promote themselves to more viewers.

Creator-Platform revenue distribution of Kick

Kick has made waves after Trainwreckstv stated he would be moving from Twitch to Kick. The platform has also started making lucrative offers for creators to get them to join their platform.

Kick offers a 95-5 revenue split. This split blows Twitch’s 50-50 out of the water. YouTube’s 70-30 distribution model comes close to what Kick has to offer but still is not enough. While Twitch and YouTube can claim that their model is due to their large viewer base, creators now are not ready to give up half their income.

Loss of big streamers from Twitch

Fans need to accept the fact that Twitch is bleeding creators. Many major streamers have already moved from Twitch to sign exclusive deals with other streaming platforms. Co-owners of 100 Thieves, CouRage, and Valkyrae have already signed an exclusive deal with YouTube Gaming. Fuslie, Sykkuno, Ludwig, and LilyPichu are some of the names in the growing list of celebrities who are choosing YouTube Gaming over Twitch. Fans can only speculate how long will streamers take to switch to Kick instead.

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Adin Ross, Trainwreckstv, and Buddha are a few big names who have got an early start on Kick.

Community guidelines of Kick

Apart from money distribution, the community guidelines of Kick also differ a lot from Twitch. On Kick, Adin Ross live-streamed the Super Bowl, scrolled through p*rn sites, and even discussed sensitive topics. This would be a strict violation of Twitch’s community guidelines. Some fans appreciate that Twitch takes a strict stance, as some streamers’ streams can influence the viewers.

However, Trainwreckstv stated that Kick would have more direct terms of service. They are still in the process of enhancing Kick’s Terms of Service. Twitch has a history of banning streamers without an explanation. Trainwreckstv has vowed no ambiguous suspensions will happen on Kick.

New creators can become the next big thing

Considering it’s a new platform, Kick is an excellent choice for new streamers. Kick is portraying itself to be a creator-friendly site. This gives new creators an ideal start and also as the platform grows, their viewers will grow too. Who knows, someone could be the new xQc or the new Amouranth of Kick?

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What are your thoughts on Kick? Let us know in the comments section below.