Twitch’s biggest event of the year, Twitch Rivals is underway and fans are tuning in from all corners of the world to witness their favorite streamers compete in a competitive entertainment event. The massive event stages over 100 events, featuring some of the most famous watched games on the platform, from Minecraft to League of Legends to Call of Duty: Warzone. Even the latest entry in the world of gaming, Call of Duty: Vanguard.

Following the enormous success and viewership, officials have now announced their decision to partner with Crypto.com

Twitch Rivals: a step into the Crypto world

The community is well aware of the upsurge in the Esports industry’s latest venture into the crypto field, with many organizations and well-renowned streamers/creators signing massive deals. One of the largest known sponsorship deals is the TSM’s venture into crypto with FTX, which saw all gaming representatives of the organization changing their alias initials to “TSM FTX.”

Now, Twitch Rivals’ multi-year deal with Crypto.com will see the brands partnering up in the upcoming events.

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The partnership was presented on the stage during the Twitch Rivals: Ultimate Challenge on November 4, 2021, which showcases some of the most popular streamers competing in a LAN competition and exhilarating real-life challenges. Yes, Twitch made your favorite geeks and competitive players do real-life activities. From Tenz to xQc to Tyler1. Everyone was at the event competing in one game or the other.

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As per the deal, Crypto.com is now Twitch Rivals’ Official Global Cryptocurrency Partner and also the Official Global Marketing Partner. This “first-of-its kind partnership” will allow Cypto.com to feature over 250 Twitch Rivals Broadcasts across all continents.

The agenda of the partnership

With the deal, both the companies intend to bring “the expanding cryptocurrency market to the forefront of esports,” as per the news wire. Adding to this, Co-Founder and CEO of Crypto.com said, “We’re extremely excited to add Twitch Rivals, the home of esports, to our growing portfolio of the world’s best brands in sports.”

Twitch’s Head of Global Sponsorship also hopped on the bandwagon and expressed his thoughts. He highlighted how the deal aims to provide its viewers with the latest advancements in technology.

With Twitch’s latest addition to its wide range of partnerships, how do you think the platform will do in the near future? How do you think this will affect the Twitch Rivals tournament? Let us know in the comments section.

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