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A school teacher has hosted the perfect ‘PRIME Hydration’ auction, and kids have gone all out to steal the deal. 

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In January 2022, two YouTubers with a dream of becoming business tycoons launched PRIME Hydration. Their idea was to create a tasty and healthy energy drink, ruling out the extra sugar. And well, the theory worked out perfectly, as they cashed out millions of dollars every month. KSI and Logan Paul both worked day and night to raise the hype for PRIME, let alone make it accessible throughout the world. 

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Now, with the availability across multiple continents, the hype is never-ending. In fact, it has reached a stage where school kids are ready to spend over $100 just to get one bottle from the pack. 

School kids grab PRIME Hydration strawberry and watermelon bottle for over $100

As said, PRIME Hydration’s hype is unreal. The brand currently holds partnerships with multiple billion-dollar franchises, including Arsenal FC and the UFC. But that’s not all, as it has made its mark among school-going kids. While there are many examples to explain it, a recent one stands out. 

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It features a school teacher auctioning a PRIME Hydration bottle on the last day of school. The video was posted on KSI’s Reddit thread, which blew up in minutes. As soon as the teacher pulled out the bottle of PRIME, the entire class went bonkers. Then, after he informed them about the bidding, the students called out comments like ‘I swear to God, I’ll dog on you guys.” 

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So, the teacher had to cancel it until they maintained a healthy atmosphere. Post that, the tutor started the bidding at $1 for the bottle. However, the stakes looked high as the first bid started from $45. And then, it was a matter of a few seconds before it went up to $150. 

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At first, the video came as a surprise, as fans could not understand why the teacher allowed students to bid at a young age. But after revealing the whole story behind it, they were stunned. Apparently, the class received fake notes that featured the teacher’s face on them. Each of them could only earn it for completing extra homework, classwork, etc. And that is the money that was spent in the bidding.

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The tutor believed it was a fun way of making the kids more responsible and making them understand the value of money. And then, looking at the video, fans dropped comments like “W teacher,” “Honestly what an awesome teacher,” and more. 
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Nevertheless, it made one thing clear that PRIME Hydration was no longer just a simple energy drink brand, but had established itself far enough that kids were ready to pay over 100 dollars for it. 

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Atharv Phadke

1,016 Articles

Atharv Phadke is a Senior Olympics Journalist and Content Head for the division at EssentiallySports, known for his in-depth interviews and sweeping features that capture the soul of sport. A former international swimmer boasting over 300 medals, Atharv draws on his competitive roots to fuse journalistic precision with an athlete’s empathy and insight. With a master’s degree in journalism and over five years of on-ground experience, he leads the ES Olympics division with a balance of Newsroom vision and competitive drive. He was at the helm of EssentiallySports’ dynamic Paris 2024 Olympics coverage, curating stories in collaboration with the on-ground team. His research helped in capturing both the thrill of victory and the humanity at the heart of competition. Throughout his career, Atharv has engaged in exclusive conversations with sporting icons such as Anita Alvarez, Joe Choong, Griffin Colapinto, Ezra Frech, Jim “The Shark” Dreyer, and Amouranth, providing audiences with rare, intimate glimpses into their worlds. His standout coverage includes a deeply personal conversation with Noah Lyles, where the world champion opened up about his bond with his mother and the emotions behind his journey. Atharv also led EssentiallySports' Paralympics coverage, and has been at the helm of Essentially Athletics, our dedicated track and field newsletter with a mission to change traditional storytelling and celebrate the sport.

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Jito Tenson

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