‘When Everyone Plays, We all Win’- Xbox Announces Partnership with England Football Team for a Great Cause

Published 08/30/2021, 8:06 AM EDT
A new partnership awaits for Xbox


Microsoft and Xbox are partnering up with The England Football Team (men, women, and eSports) in a bid to make gaming accessible to all. In a multi-year deal, the gaming giant has become the ‘Official Gaming Partner’ for The England Football Team. This includes the men’s (Three Lions), Women’s (Lionesses), and eSports (eLions), along with the Wembley Stadium and the St George’s Park training ground.

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With this, Xbox and The Football Association, or FA, desire to create inspiring events for football and gaming enthusiasts nationwide.

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All we know about the Xbox and the English Football Team Alliance

Under the catchphrase, When Everyone Plays, We All Win” the FA and Microsoft attempt to make gaming all including and support the community in more ways than imaginable. 

Marcos Waltenberg, Director of Global Xbox Partnerships stated“At Xbox we strive to remove barriers and to empower people to experience the joy of play: millions of people around the world find common ground and connect through playing games, as they do with football.” 

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Both FA and Microsoft intend to produce an all-embracing and cherished experience for gaming and football regardless of gender, ethnicity, sexuality, ability, faith, or age. Talking more about the initiative, Kathryn Swarbrick, The FA’s Commercial and Marketing Director, remarked: “When Everyone Plays, We All Win’ is a message that rings true of what we strive to achieve at The FA and we hope that our inspirational national teams can bring great value to Xbox.”

She further added, “As a not-for-profit organisation, commercial partnerships are vital in allowing us to continue to invest millions into all levels of the game, so we thank Xbox for that support.”

The news was announced earlier today and Microsoft says that additional aspects regarding the upcoming activities will be announced soon. The company will even allow fans to get involved with the partnership, which seems pretty exciting. Xbox has also issued an official video advertising their new partnership with The England Football Team.

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Shubhendu Vatsa

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