Why is MrBro Not as Popular as His Millionaire Brother MrBeast?

Published 04/29/2022, 12:38 PM EDT

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MrBeast is one of the most popular content creators in the community. Furthermore, he became a hot topic all over the internet after crossing 90 million subscribers on YouTube. Jimmy’s out-of-box thinking and never quitting nature helped him build such a huge empire on the platform.

Owing to his enormous popularity, several fans believe he will reach the 100 million subscribers milestone by the end of 2022. Indeed, Jimmy deserves the Red Diamond Play Button for all his hard work and love for YouTube over the years. Apart from his main channel, Jimmy also focuses a lot on his side channels. Interestingly, most of his side channels have over 10 million subscribers.

Jimmy’s elder brother, CJ Donaldson, is also a content creator just like him and he owns the YouTube channel “MrBro”. Surprisingly, unlike his younger brother, CJ was not able to create an enormous impact on the community. Some people believe it’s because he often posts similar content to Jimmy, which makes him less captivating.

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Continue reading to find out why MrBro couldn’t dominate YouTube even after receiving help from the biggest YouTube star.

MrBeast’s brother failed on YouTube

CJ Donaldson, popularly known by his YouTube channel name MrBro, has over 4 million subscribers on the platform. He started his YouTube journey back in the way back in August 2019 and grew rapidly over a short amount of time. However, MrBeast played an important role when CJ started his YouTube.

He spent $100,000 on his brother to give him a quick start on the platform. Moreover, he also asked his followers to subscribe to his brother’s channel and support him.

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In one of MrBeast’s videos, Jimmy said, “From the bottom of our trio (Jimmy, Chandler, and Chris) hearts, we want you to go subscribe to our brothers and watch every single one of their videos. It is your sworn duty when they upload to click on it and watch it all the way through.” He further mentioned, ” And remember, it is your job to click on every MrBeast and MrBro’s videos.”

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After receiving help from his younger brother, CJ quickly crossed 1 million subscribers on YouTube. However, everything went downhill for MrBro later, as he could not create a name for himself on the platform.

Was MrBro the right name choice, or did the name Shadow CJ?

If we compare CJ’s idea with short-term success and progress, then MrBro was definitely a better choice. Being Jimmy’s brother undoubtedly helped CJ to attract many audiences to his channel, and his YouTube name, MrBro, played an important role in that strategy.

In case CJ decided to go along with Shadow CJ, he wouldn’t receive the colossal achievements in such a short period of time. Indeed, the name MrBro helped CJ to reach 1 million subscribers quickly and millions of views at the start of his career. Therefore, MrBro was the right name choice than Shadow CJ. The major reason behind CJ’s downfall was his content, not his channel’s name.

Is MrBro copying MrBeast?

MrBeast is mainly famous for his giveaway and challenge content that he organizes for strangers and his subscribers. Furthermore, because of his huge amount of money giveaways, Jimmy was able to build an immense empire. Therefore, when his elder brother, CJ, tried to upload the same content, people started losing interest in him.

Other than the similar giveaway content, CJ also used to upload identical thumbnails and had a matching YouTube profile picture. The major reason that CJ lost his dominance was he could not differentiate himself from his brothers. Hence, because of the alike content, maximum fans preferred watching Jimmy’s videos who had already established a big name in the community.

It’s worth mentioning that every YouTuber begins their career by looking up to someone and discovering their own style to please their audience with time. However, CJ might have stopped uploading before discovering his own potential.

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Moreover, even after crossing 4 million subscribers on YouTube, MrBro’s YouTube description says, “I am MrBeast’s brother, hence the name. Ikr, i’m super creative haha.” Hence, CJ started receiving a lot of criticism for just copying his brother’s content.

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Nepotism doesn’t work for YouTube: Comparing MrBeast and MrBro

Although CJ Donaldson started his YouTube career with a blast, his YouTube channel was not as successful as MrBeast. However, his worth noting that Jimmy started his journey in 2012, while his elder brother joined the platform just three years ago. Indeed, crossing the 4 million subscribers mark in just three years is a monumental achievement for any creator.

However, being a YouTube star brother played a significant role in CJ’s career. Moreover, the major difference between the MrBeast and MrBro is consistency. Back when Jimmy first started his YouTube career, he tried many types of content to gain subscribers until he found his own vision for his channel.

He used to upload Minecraft, Pokemon, Stereotypes, Vines, and other types of content. Starting from nothing helped Jimmy to truly discover himself and know his fans better. Whereas CJ wasn’t able to grasp such a big audience in such a short amount of time. In comparison to his younger brother, CJ didn’t have much experience and just continued walking the same path as his brother.

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Because of this, CJ started receiving criticism and his team was called ‘Budget MrBeast Team.’ Furthermore, unlike his brother, he didn’t stay consistent with his uploads and took a large amount of break from the platform. CJ hasn’t uploaded any 10-minute-long video for 10 months and his recent 28 seconds video was uploaded 2 months back.

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Since CJ was not able to discover his channel’s true potential and was always following in the same footsteps as his younger brother, he couldn’t create a big name on YouTube. What are your thoughts on the downfall of MrBro? Let us know in the comments down below.

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Written by:

Mehul Rolta

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Mehul Rolta is an eSports author at EssentiallySports since November 2020. He believes that gaming has the potential to bring a smile to a person's face. Instead of keeping his passion for gaming all to himself, he decided to share his thoughts and opinion with others.
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Mehul Rolta