With Logan Paul and KSI’s energy drink brand Prime Hydration reaching new heights daily, a question has circulated around the internet – Does it have the potential to make them billionaires? 

To understand this, we need to decode the entire business part by part. In 2022, Logan Paul and KSI shook hands to launch a brand known as Prime. The news came as a shock to the industry as the duo had featured in a duel. However, it was clear that they kept their issues aside and decided to do business together.

So, that paved way for the introduction of Prime, a brand that came out on January 4, 2022. Logan and JJ received major criticism at the start as fans questioned the product’s originality. It was similar to Gatorade, so fans wanted to understand the twist. 

Looking at this, they revealed an important secret that had the potential to skyrocket their brand. They claimed the drink to have far less sugar than Gatorade and all other fellow brands, acting as the game-changer. And then, Prime impacted the market, reaching its ‘sold out’ point. This led fans to question the capability, thinking whether the brand had the potential to make them billionaires.

Could Prime Hydration allow KSI and Logan Paul to walk into the billionaires club? 

Prime Hydration became an instant success as fans from different parts of the world rushed to have a taste. The brand was first solely available in the UK, so the others had to ship it somehow. But looking at this, Logan and KSI decided to expand and make it available worldwide.

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The brand is available in the US and UK and has a valuation between $150-200 million. Out of that, the YouTuber duo enjoys a 20% stake each, with the rest owned by angel investors and Congo Brands. It was confirmed that Congo approached Logan and JJ to build Prime as the company operated by these rules. 

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After all, Prime was not the only brand they made. They also focused on two others. Let’s try to understand how Prime stands out in front of other brands. As we all know, the energy drink market features multiple brands holding a major stake. For instance, brands like Gatorade and LaCroix sum up most of them. But when we talk about Prime, it takes control of the sugar levels and a few other things that help health-wise. And well, the world has become extensively conscious about health, so kudos to them. 

The first billion!

 If we play around the numbers, Logan and KSI have a long way to go to reach their first billion. For example, if the company reaches $1 billion in value, Logan and KSI’s stake would total $200 million each. So, for the duo to walk into the billionaire club, the company needs to grow 5x from this stage.

But looking at the current pace and growth, if they make the right decisions, it won’t be long until they reach the billion-dollar club. After all, they now have sponsorships with UFC, a NASCAR team, fast expansion in the US, and a lot more. 

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