Microsoft has yet again surprised its fans with another astonishing announcement. The ongoing year of 2023 has been an eventful one for the Xbox lovers. And with Starfield, it feels like they’ve left no stone unturned. Following the hot streak of announcements in recent times, Microsoft has announced a new chapter in its elite list of collaborations. In a latest move, Xbox will be joining forces with Formula 1.

The company has been coming up with a range of implementations to garner community attention lately. Moreover, after the latest leaks on FTC vs. Microsoft have surfaced all over the internet, the console giants would love to catch a break. Well, this announcement might just work in their favor. Amidst the theories surrounding Xbox’s next plan of action, the makers have brought another tangent into the limelight. The community is thrilled following the announcement that Xbox will be teaming up with a popular F1 team.

Microsoft goes beyond eSports to promote Xbox! 

In the latest announcement, Microsoft revealed their new venture is all about a collaboration with the BWT Alpine F1 team. Now, Xbox is the Official Console partner of the team. They have signed a multi-year deal. And gamers will be able to spot the console logo on the team’s A523 cars. With insignia gracing the livery of the car, PC Game Pass will also officially partner with the team, extending Microsoft’s push for Xbox into a variety of sports. From the following race in Japan at the Suzuka International Racing Course on September 24, 2023, the logos will be visible on both cars.

Although this isn’t the first collaboration of Microsoft with the F1 team. The history of their partnership with the Xbox parent company can be traced back to 2012. Back then, the company was associated with the name of the Lotus F1 team. It was later, after Renault decided to take over the team and rebrand from scratch. But the team’s long-running relationship with Microsoft only went stronger, which after this new announcement is stronger than ever. Thus, the cars already feature a Microsoft logo on the body and Xbox’s addition just completed the picture for gamers. 

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“Today’s announcement with Alpine continues our push to reach more fans around the world through their love of sports. Motorsports is one of the most exciting sports categories in the world, with a diverse fanbase that comes together to embrace the thrill of competitive racing,” Jerret West, CVP of Gaming and Marketing at Microsoft stated. 

What makes the year one golden run for the console giants?

This year would probably go down as one of the finest years for the console brand on the basis of numbers. 

Lately, there has been a lot of buzz around the company’s next big steps in context to the rivalry. The ignition began with their first attempt to acquire Call of Duty makers under their label. Also, their exclusive launch of Starfield helped pull a huge amount of fan attention. Recently, the company also announced all new Xbox credit cards, targeting the gaming community. 

Not to forget, the Tokyo Games Show 2023 might just add to the Microsoft streak of surprises. 

Watch This Story: Xbox Players Will Be Able To Enjoy Starfield Anywhere They Want!