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Xbox is one of the oldest gaming franchises in the world. They cater to millions of audiences daily, allowing them to play a plethora of games from their library. It also gives shelter to some of the most trending games, making them exclusive on their platform.

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Despite the massive competition in the market, the gaming industry is something to be looked up at. This is because arch rivals always step in during the time of support, giving out a helping hand whenever required.

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Xbox’s recent move can become the perfect example to explain this as their Head of Content Experience extended her support to a million-dollar franchise. She expressed her feelings via tweet, letting the franchise know that she had them in her prayers.

Xbox Head gets real about her feelings for Rockstar Games amidst a massive crisis

It is not a usual day when gaming franchises suffer from their biggest setbacks, making them fall pretty low. However, when this happens, it just creates a storm within, making it hard for them to cope with it. During this time, they appreciate any kind of support to keep up their morale, as it is something they need the most. 

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Such has been the case with Rockstar Games, which suffered from a major setback in the past few days. Sadly, a leaker published some exclusive footage of the upcoming GTA VI, putting the company in a difficult position. To this, the franchise put out a statement apologizing to fans, as they delayed the game until further notice. 

However, during their dark time, Xbox Head Sarah Bond stood up by their side, extending her support to the franchise. She uploaded a dedicated tweet for them, pushing them to be strong in their dark time. Here’s what she said in her post, “My thoughts are with the team at @RockstarGames. It can be disheartening to have a project you’ve worked hard on to delight fans revealed and critiqued before it’s ready. I know they’re creating something special and can’t wait to experience GTA6 when it’s officially unveiled.”

This showed that despite being a business giant herself, she did not think twice before extending her support to Rockstar. After all, she also proved that humanity will always be one step ahead of business!

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What are your thoughts about this? Are you supporting Rockstar during their hard times? Or do you feel that it is just another marketing technique to delay the game? Let us know your valuable opinions in the comments section.

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Atharv Phadke

1,016 Articles

Atharv Phadke is a Senior Olympics Journalist and Content Head for the division at EssentiallySports, known for his in-depth interviews and sweeping features that capture the soul of sport. A former international swimmer boasting over 300 medals, Atharv draws on his competitive roots to fuse journalistic precision with an athlete’s empathy and insight. With a master’s degree in journalism and over five years of on-ground experience, he leads the ES Olympics division with a balance of Newsroom vision and competitive drive. He was at the helm of EssentiallySports’ dynamic Paris 2024 Olympics coverage, curating stories in collaboration with the on-ground team. His research helped in capturing both the thrill of victory and the humanity at the heart of competition. Throughout his career, Atharv has engaged in exclusive conversations with sporting icons such as Anita Alvarez, Joe Choong, Griffin Colapinto, Ezra Frech, Jim “The Shark” Dreyer, and Amouranth, providing audiences with rare, intimate glimpses into their worlds. His standout coverage includes a deeply personal conversation with Noah Lyles, where the world champion opened up about his bond with his mother and the emotions behind his journey. Atharv also led EssentiallySports' Paralympics coverage, and has been at the helm of Essentially Athletics, our dedicated track and field newsletter with a mission to change traditional storytelling and celebrate the sport.

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