Xbox’s Massive Integration Fails To Connect With the Brand’s Loyal Fans

If you are a creator on Twitch, then the latest update from Xbox might strike you fancy. The purple platform is synonymous with streaming and is the place where many future sensations got their start. Twitch has directly contributed to transforming streaming from a secluded niche into a mainstream career.

Be it Pokimane, Mizkif, or Amouranth. If you follow these creators, you must be one of the millions who visit the platform daily. Given that the platform is a mainstay of the gaming industry, it is not surprising to see huge brands like Xbox willing to incorporate it into their platforms. Accordingly, Xbox recently announced it would incorporate Twitch into its interface.

Xbox brings Twitch to its dashboard

Twitch first made its debut on Team Green’s platform in 2014. It used the Snap interface on the Xbox One, enabling users to stream directly to the service. However, following Microsoft’s brief foray into streaming with Mixer, it removed that functionality in 2017.

But fans can rejoice as Twitch streaming would once more be available on the Xbox dashboard. Users can access it under the Capture and Share tab of the Xbox Guide. From there, they can simply link their twitch accounts to access the streaming features. The Xbox announcement tweet details three simple steps users can follow to access the service.

“Step 1: Sit down

Step 2: Turn on your Xbox

Step 3: Go live”

The community has had mixed reactions to the tweet as some fans are already having trouble with the feature.

This user wants more features related to overlays, camera and microphone.

Game chat remains a pressing issue for some.

This user brings up issues with the Twitch viewer for Xbox.

The overlay strikes again.

However, some fans are appreciating the step forward.

The way it should be.

Just in time!

Some things are better left forgotten.

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Fans would have to wait for Amazon’s word on that.

That’s a big checklist.

It indeed is.

The ability to stream directly from the console dashboard is a massive win for the Xbox ecosystem. Are you excited about this step?

Tell us in the comments below.

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