Overwatch is one of the most popular gaming franchises of all time. This series has captivated millions of players around the world with its intense action, gameplay, and team-based tactics. But the most recent installment, Overwatch 2, hasn’t been up to par and is on a steady decline.

However, the recent launch of a new DLC named Invasion on August 10 might make the phoenix rise back up from the ashes. Furthermore, Overwatch has tied up with the man who is known for his comebacks in the WWE ring- John Cena. This pro wrestling superstar also made an unexpected appearance on an Overwatch 2 stream.

John Cena steals the show during a stream

We have already seen the famous WWE superstar collaborate with Overwatch 2 for the character called ‘Enigma’ in the Invasion DLC. This time, he made an appearance in an Overwatch stream by a popular streamer.

Twitch streamer and former Overwatch Pro Brandon Larned, aka Seagull, was streaming Overwatch 2: Invasion. In the stream, Seagull was completely engrossed in the game when the wrestler-turned-actor took over the screen. As Seagull and his teammate pushed in on the enemy, the screen got taken over by John Cena talking about the Invasion DLC. No, not with his iconic “The Time Is Now” theme song, but in a different way.

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As Cena’s face took over the screen, his character Enigma started giving a message to all the Overwatch players out there. Cena said, “Invasion has begun. We need you to join the fight against Null Sector’s army to save Rio, Gothenburg, and Toronto. The world is counting on you, hero. So share your most heroic moment from Invasion story missions on social with #OverwatchInvasion, and you might be immortalized with a hero portrait by an Overwatch artist.”

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For 30 seconds, Seagull and his teammates were forced to watch an Invasion advertisement. Seagull was astonished to see John Cena come out of nowhere. He also asked John Cena to leave the screen as they were pushing in on an enemy boss. After Cena was done with the advertisement, Seagull and his teammates started laughing at the unfortunate timing of the ad.

However, this is not the first time this has happened. Cena was also seen taking over a lot of sponsored streams just like Seagull’s.

Why is John Cena invading sponsored streams of Overwatch 2?

John Cena had been invading a lot of sponsored streams as part of Blizzard Entertainment’s marketing campaign for the August 10 release of the Invasion DLC. The streams would get glitches that contained cryptic messages about the coming DLC.

Overwatch 2: Invasion is making headlines with its improved storytelling and gameplay. This PvE mode has captivated many fans compared to the normal Overwatch 2 game and seems to be on its way to revitalizing the game itself.

What do you think of the intriguing marketing strategy used here? Let us know in the comments.

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