YouTube Star KSI Is Frustrated With the Black Market Selling of Prime Hydrate Amidst the Skyrocketed Demand

Published 10/22/2022, 2:37 PM EDT

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The KSI and Logan Paul-owned PRIME Hydrate has off-the-roof sales, thanks to the massive demand among the fans. However, the shortage of PRIME supply has met with another grave problem which has left co-owner and English YouTuber KSI frustrated.

Earlier this year, YouTube stars KSI and Logan Paul shocked the world when they announced partnering for a new business venture. The rivalry between the two was famous, and they even clashed inside a boxing ring twice. However, they later moved on to start PRIME Hydrate, which has already become a successful brand in a short time since its release.

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KSI is annoyed by the black marketing of PRIME Hydrate

There is a massive demand for PRIME Hydrate, and it has become impossible to spot a single bottle on the shelves across the United Kingdom and the United States. But KSI and Logan Paul have stated they are trying their best to increase production to meet the enormous demand among fans.

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Meanwhile, the shortage of PRIME supply has met with another problem. There have been a lot of reports about this fan-favorite Hydration drink getting sold on the black market. Moreover, the PRIME Hydrate owners are also aware of this problem.

JJ Olatunji, better known as KSI, has repeatedly addressed this matter of PRMIE getting sold in black. He even talked about it on his channel and in many interviews. The English YouTuber recently shared a picture of PRIME getting sold in black on eBay.

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He further wrote about the picture, This annoys me so much. We’re trying so hard to increase the supply as much as possible to try and combat the black market selling. Me and Logan ain’t made any money from Prime. It’s all going back into the business to increase the supply. We’re trying, people.

The PRIME shortage even led to bizarre steps for the UK stores

The shortage of PRIME Hydrate is worse in the United Kingdom than in the States. It has reached the point that stores are coming up with bizarre rules. An ASDA store in the UK has prevented selling PRIME to young fans after 7:30 PM.

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WATCH THIS STORY: Everything You Need to Know About Logan Paul’s Latest Business Venture With KSI

What are your thoughts on the ongoing situation of PRIME Hydrate? Do you have any suggestions to prevent the black market sales of this hydration drink? Share your thoughts in the comments below.

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Written by:

Ripan Majumdar

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Ripan Majumdar is an esports and F1 writer at Essentially Sports. He is currently pursuing his Bachelor's in Science from West Bengal State University, Kolkata. Ripan is a massive Red Bull Racing and Sergio Perez fan.
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Edited by:

Jito Tenson