MrBeast’s Double Marketing Trick With Tom Brady Propels Him Closer to Becoming YouTube’s First Billionaire

Jun 11, 2023 | 1:18 PM EDT

MrBeast’s Double Marketing Trick With Tom Brady Propels Him Closer to Becoming YouTube’s First Billionaire

Jun 11, 2023 | 1:18 PM EDT

The sheer scale of MrBeast‘s videos is unmatched. This work from Jimmy’s team is also evident in his brands and businesses. Beast Burger and the snack brand, Feastables, have become successful in their own right. In his latest video, the YouTube king took superstars like Tom Brady and Pete Davidson to visit some expensive yachts. Additionally, his latest outing also has a surprise for fans of his brand, Feastables.

Watch What’s Trending Now!

MrBeast is no stranger to celebrities. Through his projects, he has worked with Dwayne “The Rock” Johnson and celebrity chef Gordon Ramsay. The new video, centered around a billion-dollar boat, features Brady and Pete Davidson. In what may very well be classic MrBeast fashion, the top dog of YouTube makes his way to a billion-dollar boat from a $1 boat.

MrBeast hides a surprise for fans in his latest video

At the very end of his latest video, fans get a surprise reveal. If fans buy any Feastables products from June 10th, 2023 until July 10th, 2023, they can gain access to a secret MrBeast video. This video can only be watched after buying a Feastables and scanning the QR code on the back. Furthermore, this secret video is exclusive to US citizens only.

Tony's Top Prospects For QB For OSU

MrBeast also revealed the budget for the secret video is $1 million. Although spending that much on a video only a limited number of people can watch, it won’t be much of a hit for the YouTuber.

buy any Feastables product over the next 30 days to get access to a secret @MrBeast video https://t.co/TgkKA2YKye pic.twitter.com/ZQxiA9rwMF
— Feastables (@Feastables) June 10, 2023

Expand Tweet

MrBeast is on his way to becoming YouTube’s first billionaire, according to a Forbes report. And seems like he has been spending his money wisely, as this latest video combining Tom Brady with his brand Feastables would surely yield profits.

The latest stunt from MrBeast, however, isn’t his first attempt at extravagant marketing. When the YouTuber hit 100 million subscribers, he did something similar and made a secret video. Fans who bought his 100 million subscribers’ merchandise were able to view this video. Eventually, though, the video was leaked on the internet.

What are your thoughts on MrBeast’s idea of combining NFL legend Tom Brady with his snack brand Feastables to gain more popularity? Let us know in the comments section below.

Watch this Story: Unexpected collab of MrBeast with a popular Japanese YouTuber takes fans on a cheesy adventure together

Written by

Ajitesh Rawat

1,222 Articles

Ajitesh Rawat is a WNBA and College Basketball Writer at EssentiallySports, where he leads the outlet’s Strategy Desk. With a research-driven approach and a reader-first mindset shaped during his stint as a Content Analyst, he covers the mechanics of the game with depth and precision. From injury reports and roster depth charts to player trades and transfer portal moves, Ajitesh brings clarity to the decisions that shape outcomes. Known for highlighting under-covered talent across the women’s game, his reporting has also earned him a spot in ES’ Journalistic Excellence Program. Beyond basketball, Ajitesh’s versatility has seen him spearhead LPGA and LIV Golf coverage while contributing to esports and FPS gaming guides, a reflection of his background as both a game developer and digital strategist. That unique blend of technical expertise and editorial instinct allows him to navigate fast-moving sports landscapes while connecting fans to the tactical and cultural undercurrents driving the games they love.

Know more

Edited by

Jayant Chhabra