YouTuber-turned-business partners KSI and Logan Paul are on the path to rewriting history as their joint venture, PRIME, has become the official sports drink sponsors of one of the biggest fighting championships in the world. Both KSI and Logan made the official announcement on their respective social media. 

JJ aka KSI and Logan Paul started their careers as content creators on YouTube. In 2018, both of them stepped into the world of boxing and faced each other as their first opponents. But their rivalry was short-lived as they stunned the internet by announcing their joint venture, PRIME. Ever since its release, the energy drink has become a sensational hit in the consumer market, racking up some big sponsorship contracts, including the recently announced UFC deal. 

PRIME energy becomes the official sports drink of the UFC

On February 1, 2023, the co-owners of PRIME made the new public with their social media posts. Logan Paul posted on Instagram saying, “Prime just became the Official Sports Drink of UFC,” with a picture of him signing the official contract with UFC president Dana White.

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On the other hand, KSI posted on Twitter how proud he is of his brand. He wrote, “What Logan Paul and I have achieved with Prime is simply mind blowing. 2 YouTubers with a dream, and now we’ve turned it into reality. Prime sponsors Arsenal FC and now the UFC. What a time to be alive man.” Responding to this tweet, his partner and friend further added, “Rewriting History Brother.”

With the collaboration with the renowned mixed martial arts championship, UFC, JJ and Logan’s PRIME can expect to reach the estimated 900 Million homes in 175 countries that receive the broadcast of the sporting event. PRIME is already overflowing with demands. And now, with this new venture, the brand is expected to enter a brand new level. 

Dana White’s relationship with Logan Paul 

Unlike his brother, Logan shares a healthy relationship with the president of UFC, Dana White. In many instances, Logan has expressed his desire to compete in the mixed martial arts championship. In an episode of Logan’s Podcast, Dana even discussed the potential Logan has in the scene. 

Currently, Logan has a contract with WWE and recently he delivered an amazing performance in Royal Rumble 2023. With this recent collaboration between PRIME and UFC, the 27-year-old sensation may be more involved in the UFC scene. 

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