KSI And Logan Paul’s $250,000,000 Worth PRIME Bags Official Hydration Sponsorship Deal With FC Barcelona

Jul 1, 2023 | 10:25 AM EDT

KSI And Logan Paul’s $250,000,000 Worth PRIME Bags Official Hydration Sponsorship Deal With FC Barcelona

Jul 1, 2023 | 10:25 AM EDT

Prime Hydration is on its way to becoming the most popular drink brand in the world. The brand is currently valued at a whopping $250 million after only being just seventeen months old! This stellar success in such a short span is all thanks to the endless efforts of KSI and Logan Paul, the two faces of this drink.

Both YouTubers, who were rivals in the past, came together to promote the drink. Earlier this year, Prime became the official drink of UFC. Furthermore, the brand also partnered up with the soccer club Arsenal FC first. Now they have bagged yet another high-profile soccer club, FC Barcelona.

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Prime becomes the official hydration sponsor of FC Barcelona

FC Barcelona recently announced in their blog post that they have made Prime their official hydration partner for the next three seasons from July 1, 2023, onwards. Prime replaced Gatorade to claim the spot at FC Barcelona. Co-founder KSI shared his happiness about this announcement on Twitter stating, “Out with the old, in with the new. Goodbye Gatorade, Prime is now the new hydration sponsor of FC Barcelona.”

Out with the old, in with the new. Goodbye Gatorade, Prime is now the new hydration sponsor of FC Barcelona 🙌🏿 pic.twitter.com/SSeaAw4Bdy
— ksi (@KSI) July 1, 2023

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Furthermore, Logan Paul and KSI released a statement saying, “Whether it’s a mid-game refuel or post-training recovery, we can’t wait for the FC Barcelona family to level up with Prime.” FC Barcelona’s Vice President Juli Guiu also welcomed this new partnership with the hydration brand. Guiu believed this to be a strategic deal for their club as it will help connect the club with younger audiences around the world.

This new deal with FC Barcelona will join the long list of sponsorships of Prime. From its inception just a year ago, the brand has become the official sports drink of UFC since February 1, 2023. This collaboration with UFC was possible due to Logan Paul having good relations with UFC president Dana White. Earlier than the UFC deal, the brand bagged Arsenal FC as their hydration sponsor.

With this announcement, the drink is sure to become a fan favorite overflowing with demand. Fans have even started to wish for a Prime Arsenal against Prime Barcelona final for the Champions League. What are your thoughts on KSI and Logan Paul’s hydration brand bagging yet another sponsorship? Let us know in the comments section below.

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Written by

Ajitesh Rawat

1,222 Articles

Ajitesh Rawat is a WNBA and College Basketball Writer at EssentiallySports, where he leads the outlet’s Strategy Desk. With a research-driven approach and a reader-first mindset shaped during his stint as a Content Analyst, he covers the mechanics of the game with depth and precision. From injury reports and roster depth charts to player trades and transfer portal moves, Ajitesh brings clarity to the decisions that shape outcomes. Known for highlighting under-covered talent across the women’s game, his reporting has also earned him a spot in ES’ Journalistic Excellence Program. Beyond basketball, Ajitesh’s versatility has seen him spearhead LPGA and LIV Golf coverage while contributing to esports and FPS gaming guides, a reflection of his background as both a game developer and digital strategist. That unique blend of technical expertise and editorial instinct allows him to navigate fast-moving sports landscapes while connecting fans to the tactical and cultural undercurrents driving the games they love.

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