EssentiallySports has appointed Ashley Reid as its new Socials Lead, a strategic addition to the company’s growing digital and creator ecosystem. Reid will oversee global social strategy, content development, and platform innovation, ensuring the brand strengthens its connection with fans through dynamic, creator-led storytelling.
What makes Reid a slam dunk for the role is her rare combination of real athletic experience and creative expertise. A professional basketball player, she most recently made her mark on the NBA’s Digital and Social team, where she played a key role in shaping the league’s on-site coverage strategy, traveling to major events to capture viral moments and produce real-time digital content across multiple platforms.
Reid established herself as a prominent creator under the handles @we.gettin_fitty and @fitty_swish on Instagram and TikTok. Her content, a mix of fitness, humor, and WNBA coverage, built a loyal following and stood out for its authenticity. Her viral workout collaborations with her mother became fan favorites, earning her recognition across both the sports and creator communities.
Reid’s professional background also includes developing and executing social content strategies, producing digital video series, and leading performance-driven campaigns for Bleacher Report and Swish Cultures, with a consistent focus on basketball storytelling and culture.
At EssentiallySports, Reid will lead the company’s social innovation initiatives and the Creator Program, focusing on expanding creator collaborations and optimizing cross-platform content across key sports verticals. Her career path uniquely positions her to bridge fan culture, athlete narratives, and real-time content creation.
“Ashley really represents what we care about at EssentiallySports, which is creativity and authenticity. She’s got the skills, but more importantly, she knows how to connect with people. That balance will be huge for us as we grow our social media reach and bring more creators into the fold.”
This appointment reinforces EssentiallySports’ commitment to building a truly creator-driven ecosystem and shaping the next evolution of fan-first sports storytelling.
