Jennifer Brady Signs Up Lucrative Sponsorship Deal with Adhesive Maker: Sloane Stephens and Others React

Published 07/14/2021, 5:44 AM EDT
Tennis – Australian Open – Women’s Singles Final – Melbourne Park, Melbourne, Australia, Jennifer Brady of the U.S. in action during her final match against Japan’s Naomi Osaka REUTERS/Loren Elliott


American tennis star Jennifer Brady hasn’t just been moving up the ranking ladder through some impressive performances but has also seen sponsors making a beeline to have her on their books.

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And in the latest, Flex Seal, a company specializing in a range of adhesive products, has sewn up a lucrative sponsorship deal with the current World No.15.

Flex Seal deal sees Jennifer Brady breaking sponsorship mold

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The company announced the sponsorship deal with a picture of Brady on its Twitter page and a caption that read, “Welcome to the Flex family, Jenny.”

The deal, while lucrative, is also unique in the sense that it sees the American breaking the sponsorship mold for women tennis stars.

It is unprecedented for a woman tennis player to lend her name and face to a product that brings out a range of adhesives and, as one user put it, “popular with the swamp boat crowd.”

However, the fans have welcomed the new deal saying Brady may have opened up a new sponsorship route for women tennis stars.

Her good friends and fellow competitors Jessica Pegula and Sloane Stephens also reacted to the new deal.

“Sweet now my dad doesn’t have to buy this off of infomercials anymore!” Pegula wrote. To that, the American responded, “hahaha, grab some when you come to Orlando”.

Stephens wrote, “Send me some!!!!!!!”

To which Brady replied, “got chuuu. Get me that g wagon (emoji)”

Brady finished runner-up at this year’s Australian Open

On the career front, 26-year-old Brady has broken new grounds to get herself within touching distance of breaking into the Top-10 in singles.

Adding to her gains from the US Open last year where she had reached the semifinals on the back of impressive wins before going down to eventual champion Naomi Osaka in three sets, Brady recorded her maiden runner-up finish in a Grand Slam at this year’s Australian Open.

She drew Osaka again in the battle for the championship and lost in straight sets.

The American reached the fourth-round at the Madrid Open before losing narrowly to Russian Anastasia Pavlyuchenkova.

Coming into the French Open on the back of a third-round finish at the Italian Open, the American couldn’t repeat her performance at Melbourne Park.

Tennis – Australian Open – Melbourne Park, Melbourne, Australia, February 18, 2021 Jennifer Brady of the U.S. celebrates winning her semi final match against Czech Republic’s Karolina Muchova REUTERS/Loren Elliott TPX IMAGES OF THE DAY

However, she fared creditably, reaching the third round before an unfortunate injury during her match with compatriot Coco Gauff cut short her campaign.

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Gauff had blitzed through to a 6-1 win the opening set before Brady pulled up sore and eventually withdrew.

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She later withdrew from the Wimbledon Championships, seeking more time to recover from the injury.

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Priyabrata Chowdhury

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Priyabrata Chowdhury is a tennis author for EssentiallySports. He has been a print journalist for a decade, producing news pages for leading national dailies such as the Hindustan Times and The New Indian Express. His passion for sports eventually drove him to tennis writing.

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