Red Bull F1 Boss Christian Horner Praises Netflix Drive to Survive for Raising Awareness

Published 03/24/2021, 4:43 AM EDT
BAKU, AZERBAIJAN – APRIL 26: The Team Principals Press Conference with Red Bull Racing Team Principal Christian Horner, Mercedes GP Executive Director Toto Wolff and Renault Sport F1 Managing Director Cyril Abiteboul during practice for the F1 Grand Prix of Azerbaijan at Baku City Circuit on April 26, 2019 in Baku, Azerbaijan. (Photo by Dan Istitene/Getty Images)


Netflix’s ‘Drive To Survive (DTS)’ series premiered in 2019, giving fans a behind-the-scenes look at the 2018 season. Since then, they have managed to capitalize on the early success and have recently rolled out the third season in the series on March 21. The third season has been positively received by fans of F1. So, Red Bull team boss Christian Horner believes it’s here to stay, for that very reason.

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It’s over-dramatized a few moments but all-in-all has proved very successful in its main goal; the series has done a great job at drawing in fans who weren’t heavily invested in the sport.

The third season chronicles the pandemic-stricken 2020 season, which saw a shortened 17- race calendar get completed in record time. There were a few moments that the show could have added, but in the overall scheme of things, did a balanced job of portraying stuff.

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Horner likes the positive impact Drive To Survive has had on F1

In an article for Red Bull Racing’s official website, team principal Christian Horner wrote about how the show portrays a different side of F1. He wrote, I am sure you will have seen the trailers, if not binged-watched it already, but the third season of ‘Drive to Survive’ is now on Netflix. I was recently asked if I winced whenever I watched it back, the honest answer is yes, constantly!

“It is a TV show but it is also showing a side of the sport that is not normally conveyed during a conventional weekend broadcast. It shows some of the characteristics and some of the personalities, which is presented in a certain way to engage the audience, but overall it is very positive for F1 and the popularity seems enormous.”

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SOCHI, RUSSIA – SEPTEMBER 25: Red Bull Racing Team Principal Christian Horner talks in a press conference during practice ahead of the F1 Grand Prix of Russia at Sochi Autodrom in Sochi, Russia. (Photo by Laurent Charniaux – Pool/Getty Images)
Horner also humorously mentioned how it managed to draw his daughter into the sport. He wrote, This series is covering the 2020 season, which had so many challenges and you think ‘how did we do all of that in such a short space of time?’. It is a very positive thing for F1 and brings in a whole new audience to the sport.”
“My 14-year-old daughter and her friends didn’t have much interest in F1 before the Netflix series. And now they know who all the drivers are!”

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Should there be future seasons of DTS?

Even though Drive to Survive has been successful in drawing new fans into F1, it needs to be managed properly.

Otherwise, there could be a danger of fans just waiting for the new season of the show to come out. Thus trivializing the excitement of watching an actual F1 season.

ABU DHABI, UNITED ARAB EMIRATES – DECEMBER 13: Lance Stroll of Canada driving the (18) Racing Point RP20 Mercedes during the F1 Grand Prix of Abu Dhabi at Yas Marina Circuit in Abu Dhabi, United Arab Emirates. (Photo by Bryn Lennon/Getty Images)

There is also an inherent danger of the show reaching a saturation point, which could lead to it doing quite badly. So, Netflix should try to quit while they are ahead. There are reports that the filming crew are present to film the fourth season during the 2021 season. Let’s hope that Netflix quit on a high and avoid making too many seasons.

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Ashish Thomas

211 articles

Ashish Thomas is an F1 author at EssentiallySports. Having followed motorsports since age 5, Ashish holds an enviable knowledge of F1 history. Ashish holds extensive experience in sports writing, having previously worked for SportsQuest and Fansided.

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