The Swiss Tennis legend Roger Federer has been named as the most marketable athlete in the World. In a list created by The London School of Marketing , Federer tops the active athletes, that includes the likes of Tiger Woods and Lionel Messi.
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Federer was recently spotted in Malawi, to continue his foundation’s education projects for the African children. The Swiss has been an inspiration to many and is loved all across the globe, not just for his game but also for his off-court personality.
The recent Grand Slam drought that Federer is going through seems to have no effect on the legend’s popularity. It only continues to grow exponentially!
According to Jacques de Cock, faculty member at the London School of Marketing, Federer is still the favorite of sponsors.
He added,”He may not have won Wimbledon this year, but it’s Federer’s personal characteristics which sponsors find so attractive. Sport is the obvious way to do this due to the ‘hero’ status of many sportsmen. Sports stars are also brilliant vessels for increasing brand awareness purely down to the sheer volume of people who watch sport.”
The researchers took in consideration the brand value, the amount earned from sponsorship and the percentage of the endorsements over the total income.
The entire list is :
1. Roger Federer – Tennis
2. Tiger Woods – Golf
3. Phil Mickelson – Golf
4. LeBron James – Basketball
5. Kevin Durant – Basketball
6. Rory McIlroy – Golf
7. Novak Djokovic – Tennis
8. Rafael Nadal – Tennis
9. Mahendra Singh Dhoni – Cricket
10. Cristiano Ronaldo – Football
11. Kobe Bryant – Basketball
12. Maria Sharapova – Tennis
13. Lionel Messi – Football
14. Usain Bolt – Track
15. Neymar – Football
16. Andy Murray – Tennis
17. Kei Nishikori – Tennis
18. Derrick Rose – Basketball
19. Floyd Mayweather – Boxing
20. Serena Williams – Tennis