$1,000,000,000 in 24 Hours? GTA 6 Will Do It While Breaking Revenue Records Like Never Before, Reveals Expert

Published 12/16/2023, 7:38 AM EST

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Despite being over a year away from its potential release date, GTA 6 is already being tipped to shatter records on the day it launches. Following its record-breaking trailer, it has already shattered records. In fact, it’s recently become the most liked trailer in YouTube history, across games and movies. The video has got close to 11 million approvals from fans in just two weeks. And this could be just the beginning of what the game could truly achieve. An industry expert believes GTA 6 will break revenue records on the day it releases.

Undoubtedly, expectations from the next major GTA installment are sky high. Going by the trailer, the game promises to be a visually breathtaking and graphically immersive open-world experience. Further, it is expected to have a more successful launch than its predecessor. Currently, GTA V holds the record for the best opening week sales. However, GTA 6 is poised to beat that record.

Sky is the limit for GTA 6

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Dmitri Williams, gaming business expert and professor at the USC Annenberg School for Communications, believes that GTA 6 has got the potential to be the biggest video game of all time. According to his observation of the gaming industry in recent years, Rockstar’s open-world epic may benefit from the overall growth of the industry when it eventually hits the shelves in 2025.

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“The brand is as strong or stronger than it was before, but additionally the game industry is larger. If it maintains the same slice of the pie, it’s going to be big, because it will come from a bigger pie,” said Williams.

Williams believes that the video games business has become gigantic these days. So much so, “that even fractions of it are larger than whole parallel industries like movies.” As a result, GTA 6 might have an opening that one can only dream of when making a game as massive as Rockstar’s most ambitious and biggest project in terms of scale.

GTA V reportedly made $1.15bn in its first 5 days, holding the record for the biggest opening week sales. Take Two Interactive also revealed that GTA V has sold a whopping 190 million units. And going by Williams’ belief, GTA 6 could shatter these numbers, starting with the opening week sales.

Although Grand Theft Auto is no longer unique in terms of offering an innovative gameplay style, Dmitiri Williams believes, “the buzz and shock value will continue to be a key part of its appeal.”

While GTA 6 is tipped to shatter some huge records, it’s important to remember that it is also rumoured to be the most expensive game ever made. With a rumoured production cost of over a billion dollars, GTA 6 will definitely need to break some records if Rockstar Games hopes to profit from GTA 6.

How much did it cost to make Grand Theft Auto 6?

Various rumors have claimed that Rockstar has spent close to $2 billion to make GTA 6. If that’s what the actual amount is, it will have to perform astronomically well after the release to recover the entire budget.

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If one has to make some comparisons, GTA 4, released in 2008, was made with a budget of around $100 million. The game eventually generated $2 billion of revenue while selling 25 million copies.

The next behemoth of a video game from Rockstar Games was GTA V. It was made with a budget of an estimated $265 million. Even after a decade, it’s still generating money for the devs. It has brought a whopping amount of nearly $8 billion while selling over 190 million copies.

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Simply put, GTA 6 will have to double the number of sold units while also shooting past the earnings of its predecessor. Considering the hype and passion of gamers for this entry, it looks like Rockstar Games could conquer a historic milestone.

Watch This Story: With GTA 6 Now Announced Is It Time for Red Dead Redemption 3?

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Written by:

Mintu Tomar

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?70 percent of my body is made of Call of Duty.? I am a die-hard Call of Duty lover and a passionate gamer. My deep interest in this franchise is the sole reason I love covering all things CoD.
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Edited by:

Rohan Karnad