“Beastification of Content”: Smosh Creators Talk About the Impact of MrBeast on the Creator Community

Published 12/19/2023, 12:14 PM EST

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There are not many content creators who can stamp their authority in the content space like MrBeast. The award-winning YouTuber has grown into a global influence. From numbers to quality standards, the YouTube King has set some new benchmarks of excellence. Hence, when there’s a conversation about YouTube content space, you cannot leave Jimmy out. And when millions around the world rave about the YouTuber, the YouTube superstars of Smosh have shared their two cents about Jimmy’s impact on the market. 

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As the year comes to a close, MrBeast seems to have saved the best for the last. Ever since the creator announced a busy December lineup, the buzz around the channel has been hotter than ever. However, the platform is no stranger to such hype around his channel. But what’s new is other fellow stars of the platform trying to decode the MrBeast approach to content. Let’s see what Smosh has to say about this.

Smosh creators express their thoughts on Jimmy’s mantra for success

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Popular YouTube creators from the Smosh channel in a recent podcast addressed an interesting matter. The infamous duo of Anthony Padilla and Ian Hecox candidly talked about how the influence of MrBeast has impacted other enthusiastic creators but not in a pleasant way. Due to this MrBeastification of content, there’s this very heavy desire for people to really get caught up in the stats. Those types of things that MrBeast talks about. How he thinks of creating content, I think that’s great, it really works for him. But there are a lot of copycats too who want to do that,” Anthony Padilla stated. 

In simple words, Smosh advises all enthusiastic creators to focus on passion instead of numbers. It’s interesting to see the creators highlighting the point of copycats trying to mimic MrBeast aiming at a similar community response. Sounds familiar? 

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Well, even the creator of the year has himself pointed out a lot of times previously that the formula that has worked for him cannot work for every individual creator out there. Moreover, Jimmy himself has been a preacher of ‘passion’ over anything. 

What does MrBeast think about the ‘copycats’? 

There have been a lot of times when MrBeast has decoded his approach to creating content. Most of the time, he has revealed how he likes to study what his audiences would like to feed on and serves it in the grandest way possible. Of course, in doing so there are a lot of hurdles that come across, and one major issue of these being the content ‘copycats’. 

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Talking about the patterns of young creators trying to mimic MrBeast, he said, “I wish people would… there is inspiration and then there is stealing. So many people just steal what I do! So many people just put their face on my face or steal my thumbnail, say verbatim what I say at the start of videos, and like all my things. I literally come here and tell you guys every little thing I know about getting views on youtube. Tens of thousands of creators have watched those and that’s the reason why they’re making $10k plus a month. They’re like ‘Oh, Jimmy just laid it out’ and followed it.”

So, it looks like a clear message from the biggest creators of YouTube is that it’s more about originality and passion than just following the footsteps of your idol. Certainly, with MrBeast’s popularity in the creator space, it’s hard to avoid ‘copycats’. Thus, in many ways, he has changed the format to content forever. 

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What do you think? 

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Written by:

Vaibhav Singh Tomar

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?A Supernova resistant to pressure.? Greetings, fellow seekers of the extraordinary! I'm Vaibhav Singh Tomar, your guide to the electrifying universe of eSports and storytelling at EssentiallySports. With a degree in Journalism and Mass Communication and over 7+ years of crafting narratives, I don't just write about esports; I sculpt captivating tales within this digital arena.
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Edited by:

Rohan Karnad

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