MrBeast is known for many traits: not only is he a mega YouTube content creator, he is also one of the most well-known philanthropists of the generation. But it doesn’t stop there. He is also known for the Willy Wonka within him as he is the founder of his own chocolate line called Feastables.

Reed Duchscher, MrBeast’s Manager recently posted a clip of himself during an interview. In the clip, he shared exactly what makes Feastables different compared to other similar products on the market. He also goes ahead to state, “We don’t have customers,” while explaining the business strategy.

The reason why MrBeast’s Feastables are so popular

Reed Duchscher took to LinkedIn to share a clip where he explains the reason for Feastables’ success. He says that the company lives by the words “We don’t have customers, we have fans.” He draws a comparison to Oreo as well, saying how Nestle has customers.

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Duchscher spoke about how if Nestle starts making content, things will remain the same and consumer behavior will remain the same. He spoke about how he loves Oreo as a product but is not a fan of the company. And this is where MrBeast’s strategy differs.

He states how when it comes to MrBeast fans, they walk into a store intending to get a Feastable. He shares how MrBeast drives people to stores by telling them to buy Feastables in his videos, which leads to his fans picking up the product.

Reports Suggest MrBeast Might Reach 1 Billion Subscribers Before T-Series

As a closing note, he mentions that Feastables’ team believes that this is the future of consumer brands: brands being led by public figures pushing them to buy a certain product.

MrBeast rejects Elon Musk’s proposal to make content for X

Recently Elon Musk invited popular YouTuber MrBeast to post videos on Musk’s microblogging platform in a comment. However, MrBeast declined the offer, emphasizing the high production costs of his videos, which amount to millions of dollars. He argued that even with a billion views on Musk’s platform, it wouldn’t cover a fraction of the substantial expenses.

While rejecting Musk’s invitation, MrBeast expressed willingness to explore the platform’s monetization features once they become more robust. Notably, users on Musk’s platform must subscribe to Premium or Premium+ to qualify for a share of advertising revenue, differing from YouTube’s criteria. While rejecting Elon Musk, MrBeast ended up ratio-ing the CEO of X. 

This conversation between the two figures started spreading like wildfire with more than a million fans seeing the interaction between the two. With this said, one thing is for sure. MrBeast is one of the most popular people on the planet and his influence makes a lot of difference.

Watch this Story | MrBeast Launches Philanthropic Project To Combat Food Crisis