One of the best golfers of all time, Ben Hogan, founded his golf equipment company in 1953. Many investors and other companies took over the business and guided it to success throughout the years. However, the company has finally shut down its business for good.

“We were simply underfunded,” the CEO of the company, Scott White, revealed to Golf Digest. “And couldn’t pursue a lot of the more expensive initiatives that would have accelerated our growth.” 

Notably, it was only 7 years since a group of investors revitalized the company and hired White as their consultant. Furthermore, White implemented the direct-to-consumer strategy in 2017 to eliminate a retail mark-up paid off. 

The plan worked, and the golf equipment company had an average revenue growth rate of 46.3 percent. Yet, many other constraints left the management with no other choice but shut it down! 

The limitations that led the golf equipment company to be out of business

Like many multi-million companies, the COVID-19 pandemic adversely affected the Ben Hogan Equipment Company. ExWorks Capital LLC, the majority shareholder in the company, ceased funding it during the global pandemic era. 

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The management searched for more investors to get more funding for the brand, however, they failed to get any. This led ExWorks LLC to file for Chapter 11 bankruptcy protection in March 2022. 

According to Scott White’s email to Golf Digest, the company closed on Friday, July 22. The official website of the brand is still working. However, the consumers cannot purchase any product and contains a banner that suggests it is unable to process orders due to technical difficulties. 

The history of the Ben Hogan Golf Equipment Company

Turned professional in 1919, one of the greatest golfers ever lived, Ben Hogan, has won more than 60 titles throughout his career. Notably, he had won three majors, the Masters, the US Open, and the Open Championship, in 1953, the same year he established the golf equipment company under his name. 

Notably, it was one of the most successful businesses throughout the 1960s, 70s, and 80s. Hogan sold the company to American Machine and Foundry in 1960 and remained the chairman. The Minstar, Pebble Beach Co, Callaway, and many other companies had their ownership over the Hogan brand at some point before the investors took over in 2012.

The Ben Hogan Golf Equipment evolved a lot over the years since its inception. Many golfers, professional and recreational, loved playing with them. However, the global pandemic led the legendary brand to shut down for the time being, and maybe forever!

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