After Cementing Their Position Through $3B Merger, LIV Golf Makes Another Lucrative Announcement

Published 07/07/2023, 7:45 AM EDT

After facing a myriad of backlash over its existence, the LIV Golf Series is proving everyone wrong. The announcement of the $3 billion merger has shaken up the golf world, but it has also enhanced the breakaway league’s reputation enormously.

Henceforth, it seems like LIV Golf has ascended to usher in a new era. The Greg Norman-led league inked a meaningful deal merely hours before its LIV London event, at the site where the Saudi-backed league first emerged.

The LIV Golf Series starts the show post-merger

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Among the various scrutinies thrown at them, one aspect stood out. The LIV Golf Series failed to fix its abject viewership rates, which drew widespread ridicule from the golf community.

The league completed its initial season without a broadcasting partner, with its games streamed for free on YouTube. It eventually landed a contract with the CW Network, although the deal drew flak from the golf community.

While its agreement with the CW Network is in place, the LIV Golf Series has pulled the throttle on its viewership dreams. The Greg Norman-led league has agreed to partner with ReachTV to broadcast its coverage onto roughly 2,500 airport screens and 500,000 hotel rooms across North America.

The move marks another ambitious attempt by the new series’ entourage to evolve the sport’s traditional viewers. “Our league is continually looking for innovative ways to connect the sport that we love with new audiences, and this partnership will give travelers more chances to catch many of golf’s biggest stars in action,” Will Staeger, LIV Golf CMO, said.

LIV Golf announced another partnership yesterday with ReachTV to stream their product onto 2.5k airport screens and 500k hotel rooms across North America.
It’s so fascinating to hear the narrative from the PGA Tour side and then to actually come to a LIV event and see for… pic.twitter.com/C1HfnkVuos
— Flushing It (@flushingitgolf) July 7, 2023

The latest television deal isn’t the only big announcement from the Saudi-backed series. Since the merger, the league has made sustainable advancements to its approach, which include a new project named ‘Project Unleashed.’

What has Greg Norman planned for the league’s future?

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Having made a name for itself by disrupting the golf environment, the LIV Series is continuously churning out new ways to inspire a generation of golfers.

‘It’s a Huge S***Show,’: Following Golf’s $3 Billion Merger, DP World Tour Pro Makes a Humble Request While Defending Tour CEO

Their latest plan, which is a series of welfare programs, seeks to help less-privileged children gain education or employment. The sustainable agendas have also aimed at 2030 as their potential deadline.

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Do you think such schemes could propel LIV in the years to come? Let us know your thoughts in the comments section below.

Watch This Story | Golf Fans Give Mixed Reactions Over Phil Mickelson’s Video Ahead of $25,000,000 LIV Event

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Written by:

Sharan Nair is a Senior Golf Writer at EssentiallySports. He constantly covers the ongoing PGA vs LIV Golf tussle as it progresses. With over 600 articles to his name, Sharan masters the sport with his in-depth knowledge and research that is reflected in his meticulous coverage of all the Majors.

Edited by:

Sheldon Pereira

After Cementing Their Position Through $3B Merger, LIV Golf Makes Another Lucrative Announcement

The LIV Golf Series starts the show post-merger

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