After Massive LIV Golf Noise, PGA Tour Caddies Enjoy Huge $100,000 ‘Underwear’ Announcement

Published 05/03/2023, 1:19 PM EDT

Apart from enjoying on-course earnings, professional golfers also enjoy big checks from endorsement deals. However, as the sport of golf has undergone several changes, another massive development was brought to light earlier today. Decades after golfers’ mega sponsorship deals, four PGA Tour caddies announced an endorsement deal worth more than $100,000. Let’s take a look at who the four men are.

While many caddies from LIV Golf have applauded the new Tour for treating them better than the PGA Tour, a new deal will soon end that argument. For years, caddies’ income depended on their player’s earnings on the course.

A caddie costs their golfer ten percent or less of the tournament’s earnings and also usually takes a fixed wage on a weekly basis. But that old norm will soon change as four caddies from PGA Tour have an endorsement deal of their own.

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$100,000 not for the golfers, but for PGA Tour caddies

Joel Dahmen, Will Zalatoris, Keith Mitchell, and J.T. Poston all enjoy several endorsement deals. But now their caddies Geno Bonnalie, Aaron Flener, John Limanti, and Joel Stock also have a six-figure deal. All four caddies signed with the Underwear brand SAXX for a reported $100,000 deal.

The caddies will wear SAXX underwear, shorts, and polos on and off the course, and SAXX will donate $100 to the Testicular Cancer Foundation for every birdie made by the caddie's players.
Saxx has also rented a house for the caddies at this year's U.S. Open in LA.
Pretty cool.
— Joe Pompliano (@JoePompliano) May 2, 2023

The four caddies sported the SAXX underwear during their photoshoot for the brand. While their golfers will wear their respective endorsed sportswear during professional events, Bonnalie, Flenner, Limanti, and Stock will model the SAXX shorts and polos on and off the course. The brand has also rented a house near Los Angeles Country Club for the caddies during the US Open in June later this year.

Apart from the revolutionizing deal with the caddies, the underwear brand also has a positive initiative in their mind. SAXX will donate $100 to the Testicular Cancer Foundation for every birdie made by the caddie’s players. Signing the caddies for a 6-figure may be pricey for the brand. With that being said, how much the SAXX’s merchandise cost for golf admirers?

What’s the price of SAXX’s golf wear?

Any branded golf wear comes at a high price. The underwear sported by the caddies in the photoshoot costs $34.00 each. Meanwhile, socks from the brand cost $17.00. A polo t-shirt under the caddies’ merchandise costs $65.00.

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Every set of balls deserves a proper caddie, and nobody can caddie like @genobonnalie @AaronFlener @JohnLimanti and @joelstock – AKA #TheBallMasters
It is our esteemed honour to support the balls of these gentlemen, each of whom are heralded for their dedication to their craft. pic.twitter.com/4loSG3pSfm
— SAXX Underwear (@saxxunderwear) May 2, 2023

Meanwhile, the most expensive of all remains the Khaki shorts from SAXX, which costs $75.00. As many caddies over the years have voiced to get some of the endorsement money from their golfers, it’s great to see the bag men sign a sponsorship deal of their own. Perhaps it could be the beginning of a new shift in the ever-changing sport.

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What do you think of Caddies’ endorsement deal? Share your thoughts in the comment section below.

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Written by:

Abdul Bari is a seasoned golf writer at EssentiallySports with an impressive portfolio of over 700 articles. Abdul has ‘putted’ his way into the EssentiallySports Hall of Fame with his in-depth coverage of the sport. One of Abdul's career highlights at ES was his article on Phil Mickelson's potential penalty, which received widespread praise from golf enthusiasts worldwide.

Edited by:

Manaal Siddiqui

After Massive LIV Golf Noise, PGA Tour Caddies Enjoy Huge $100,000 ‘Underwear’ Announcement

$100,000 not for the golfers, but for PGA Tour caddies

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What’s the price of SAXX’s golf wear?