After Months of Battle, LIV Golf Indirectly Joining Hands With the PGA Tour Stuns the Golf World
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USA Today via Reuters
Oct 26, 2022; Miami, Florida, USA; Phil Mickelson speaks during a press conference before the LIV Golf series at Trump National Doral. Mandatory Credit: Jasen Vinlove-USA TODAY Sports
After months of searching for a broadcasting deal, LIV Golf is finally on the brink of having a home in the Television industry. The lucrative Tour is closing a deal with CW Network to broadcast their events from the upcoming season onwards. However, with the Saudi-funded Tour’s new deal, golf fans have noticed an indirect partnership with the PGA Tour. Let’s take a look at how both rival Tours are now interconnected.
Last year, golf fans watched the inaugural LIV Golf season on YouTube, DAZN, and its website for free. The breakaway Tour was facing a tough time finding a TV deal for themselves. However, Greg Norman and his Tour are moments away from officially announcing its partnership with CW.
As per Sports Illustrated, the initial deal between the network and the lucrative Tour would be a revenue-sharing arrangement—without a rights fee being paid. After failed attempts to sign with Fox Sports, the LIV Golf can finally be watched on a Sports network.
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LIV Golf and PGA Tour’s new indricet relationship
Long before its foundation, the PGA Tour hasn’t been joyous with the idea of the breakaway Tour. Both Tours and its players have publicly dissed their opposition. With so many differences between the Tours, the LIV Golf and PGA Tour finally share something in common.
The reported LIV TV deal with “The CW” is interesting because that network is part owned by CBS and the name comes from a cross between CBS and Warner Bros. This means that LIV has effectively signed a TV deal with a PGA Tour partner. pic.twitter.com/uqPjyTVgP5
— Flushing It (@flushingitgolf) January 18, 2023
CW Network, the television broadcasting company which will be the new home of LIV Golf, is a subsidiary of CBS Network and Warner Bros. The “C” stands for CBS while the “W” stands for Warner Bros. Meanwhile, apart from its deal with NBC Sports, the PGA Tour also has been broadcasted by CBS Sports for many decades.
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The new deal of the lucrative Tour with the CW network means both rival Tours have the same broadcasting partner, indirectly. Nonetheless, it’s sure enough that the events from both Tours would not be clashing with each other as they are on different networks.
The new relationship between LIV Golf and PGA Tour was noticed by Twitter account Flushing It Golf. The world of golf shared its thoughts on the arch-enemies sharing the same broadcasting partners.
Twitter reacts to LIV’s and its nemesis’ new relation
Let’s take a look at what the golf world had to say:
Netflix owns the controlling interest in CW, with both CBS and Warner Bros retaining a 12.5% share. So, it's more like LIV has signed a deal with Netflix, and CBS can't do much about it. It is genius on LIV's part and so worth the wait.
— John Conrad (@jerichsen66) January 18, 2023
Haha you must know nothing about television in the states to think this is a win for LIV. Check the programming on CW then get back to me.
— Wilson Joe (@PGAfan2022) January 18, 2023
What about LIV is actually enticing and worth the wait, exactly? They have like 2 players any real golf fan would want to watch. It’s a large bucket of boorish washups
— BROCK™️ (@brockgolfer) January 18, 2023
New golf season! New liv/PGA bull 💩. What happened to the golf? Lowry hit the nail on the head with his recent interview regarding money in golf at present! Time to turn off, I’m sure many fans are the same….
— Paul McIntyre (@bluemac1975) January 18, 2023
Not sure how with the wait it is, they have a supposed deal with a networks who’s know for teen drama shows…like putting a car show on HGTV…not gunna have good ratings
— Landon Paulson (@LPaulson7) January 18, 2023
Interesting channel choice when looking at their past and current programming
— Digger Barnes (@beaks1973) January 18, 2023
I guess y’all can’t read and comprehend.
— KJ (@k_jackboy) January 18, 2023
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Fair enough. It’s fairly new news. It will undoubtedly all get cross-examined on Twitter
— EatandSleepGolf (@EatandSleepGolf) January 18, 2023
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What are your thoughts on the Saudi-funded Tour’s new broadcast deal? Let us know in the comments section below.
Watch this story- Golf World Disagrees With Phil Mickelson Over Latest LIV Golf Comments
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Written by:
Edited by:
Manaal Siddiqui
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