After Rumored Fracture With the $171B Giants Nike, Who Is Currently Tiger Woods’ Biggest Sponsor?

Published 12/02/2023, 9:48 PM EST

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Questions and queries make a home on the greens. In the world of golf, Tiger Woods has been a constant icon, not just for his exceptional play but also for his partnership with big brands like Nike—all thanks to the player’s game on the course. The recent Hero World Challenge has stirred up unexpected speculation and left fans and pundits alike questioning the status of Woods’ longtime association with the sportswear giant.

This week as Woods stepped onto the course in the Bahamas, eagle-eyed observers noticed a deviation from the norm – he was sporting shoes that did not bear the iconic Nike swoosh. Rumors of a potential breakup with Nike have started circulating, and amid these claims, the next question in line is: if not Nike, then who?

Who is going to take the spot for Tiger Woods’ next big sponsor chapter?


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The golfing community has been accustomed to seeing Woods clad in Nike from head to toe. Seeing the golfer adorning a FootJoy shoe on the course in the Bahamas raised questions about whether the move was a mere experiment, or did it signal a shift in Woods’ sponsorship landscape. In any case, if the Nike deal is off the table, the next biggest pitstop is TaylorMade Golf. 


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TaylorMade Golf is one of Woods’ biggest sponsors, with an estimated value of $10 million per year as per reports. TaylorMade has already secured its place as a key partner in Woods’ golf equipment lineup. As the golf legend showcases their drivers, fairway woods, irons, and wedges, whispers circulating suggest that the brand, known for its innovation and performance-driven products, might be the next big chapter in Tiger Woods’ illustrious career.


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What other brands can become Woods’ big backers? 


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The next brands in line are Bridgestone Golf and Hero MotoCorp. Bridgestone Golf, with its emphasis on ball development, has added its own chapter to the story where the focus is not just a sponsorship but a shared commitment to pushing the boundaries of the sport. Hero MotoCorp similarly aims at mirroring Woods’ own determination to overcome setbacks.

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Another contender is Monster Energy—Woods was recently seen with a custom equipment kit by the brand with the name imprinted on the sack. The deal showcases a fusion of sports and energy, capturing the essence of Woods’ enduring vitality and the dynamic spirit of Monster Energy.


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Rolex, known for its precision and elegance has also been a long contributor of its timeless touch to Woods’ ensemble. The partnership that was initiated after Woods’ TAG Heuer association in these years has added a touch of sophistication to the golfer’s pro career—a reminder that every second on the course is a moment etched in time.

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Written by:

Maheen Sajjad


One take at a time

I am Maheen Sajjad, a golf writer at EssentiallySports. I blazed through the ranks of the ES recruitment drive and made it to the team with my credible journalistic abilities. In the past, I served as an editor for my college department newsletter.
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