In recent times, Nike seems to be cutting ties with their most renowned athletes. First, it was the famous departure of Tiger Woods back in 2024. And as the new year rolls in, the likes of Tommy Fleetwood, too, have seemingly bid adieu to the renowned brand.

While making an appearance in a practice round for the Dubai Invitational, Fleetwood seemed to be in his usual element. But for the eagle-eyed fans, there seemed to be a major change in Fleetwood’s apparel. 

Fleetwood has been associated with Nike for a long time. Ever since he signed for the company back in 2010, the English golfer has been sporting the latest Nike apparels. But during the Dubai Invitational appearance, Fleetwood could be spotted wearing Lululemon apparel. This was initially posted to TaylorMade’s social channels. 

Confirming the speculations, NUCLR GOLF wrote on X, “#END OF AN ERA — Tommy Fleetwood appears to be moving on from Nike Golf after over a decade with the company. Although nothing has been made official yet, Fleetwood was spotted wearing Lululemon apparel in Dubai.”

As of now, nothing has been confirmed definitively. Neither Nike nor Fleetwood has spoken about whether the two have really parted ways.

But as things stand at the moment, this is quite big news for the golfing community at the moment. After all, securing a massive name like that of Fleetwood would be a huge breakthrough for Lululemon. 

Winning the 2025 Tour Championship, Fleetwood finally managed to break his winless streak. And this was quite significant as this lean patch of Fleetwood was also the longest a top player has gone winless in the PGA. Thankfully, he more than made up for his flaws as Fleetwood won the FedEx Cup, which earned him a lucrative prize money of $10 million.

Fleetwood tried for 163 starts, along with several occasions where the distance between the Englishman and victory was tantalizingly minuscule.

Much to the relief of his fans, Fleetwood redeemed himself in style by becoming the only player in history to earn $30 million without a PGA Tour win ever before. Meanwhile, despite Fleetwood wearing Lululemon as of now, rumors of him probably making his own brand are doing the rounds. After all, another legendary golfer, Tiger Woods, did the same following his departure from Nike. 

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Tiger Woods flourished after his exit from Nike after 27 years

Back in 1996, Nike signed Woods on a five-year endorsement deal when he was just 20 years old. Initially, the contract was for $40 million, which, as the years rolled on, became one of the highest-paying brand endorsements in sports. While he generated Nike sales worth billions, Woods’ contract spiked up to a whopping $500 million!

Over the years, the relationship only became stronger between the two. In fact, Nike continued to be by Woods’ side when personal scandals affected his overall image significantly. Contrastingly, brands like Gillette, AT&T, and Accenture immediately cut ties with the golfing legend. Surprisingly, after 27 long years, things took an unexpected turn as Woods announced his exit from Nike in January 2024. 

“Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together, and I personally want to thank him, along with the other Nike employees and incredible athletes I have had the pleasure of working with along the way. People will ask if there is another chapter. Yes, there will certainly be another chapter,” said Woods.m

After the split, Woods launched his own apparel brand, Sun Day Red, and is currently focusing on the growth of the same.