Ever since Scott O’Neil has taken over LIV Golf as the CEO, the PIF-backed league has gone through some major changes in the 2025 season. Naming some of the changes, LIV Golf’s deal with FOX Sports opened up viewership to the US audience, additionally, the USGA created a pathway for LIV Golf players to give entry to two top majors of the 2025 season, i.e., the US Open and the Open Championship. These are just the tip of the iceberg in terms of changes in the league. However, it still faces a stall in this growing momentum.
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LIV Golf does better than the PGA Tour in certain aspects
It’s not surprising if major golf players are tempted by the offers made by LIV Golf. The signing of contracts for players by LIV Golf is among the biggest payouts in golf history. Players like Dustin Johnson and Phil Mickelson are paid a staggering $150 million and $2oo million to be a part of LIV, the prize money being separate. Unlike the PGA, whose schedule is packed with events throughout the year, LIV has its schedule completed by August at most. There are also enough breaks of at least 10 days between these events. LIV Golf has its events set up at various parts of the world, from South Korea to Mexico, resulting in the growth of the sport.
LIV’s format of entertainment appeals to a younger and more diverse audience due to its live music, fan zones that have games, and DJs, creating a lively atmosphere. This is in contrast to the traditional way of the PGA Tour, which in turn might result in the growth of the sport.
So, what can LIV Golf do to attract its US fans? Let us know in the comments below.