Jason Day returned to Augusta National on Friday with new apparel. Day sported a Malbon white tee with ‘No. 313. Malbon Golf Championship’ etched on the front. The story behind the numbers is not known yet. The exact tee isn’t available on Malbon’s online store, but other products indicate that the custom-made outfit looks pricier than the netizens would want to believe.

The price range for a Malbon Golf tee sits between $100 and $110. Malbon’s Golf & Skee Polo, La Mar Blackbird Polo, and Cardinal Pique Polo are priced at $110. Whereas, the Platte Stripped Knit sweater costs around $185, and the Malbon Block Long Sleeve Knit Polo is priced at $175. But considering Day’s outfit is custom-made, you need to shell out more than that if your mind has set in on the PGA Tour Pro’s outfit.

Curiously enough, Day’s ‘hip’ outfit hasn’t found a place inside the hearts of fans. The former World No. 1 said he wanted to look different than everyone else on the greens. Hence, Nike was ditched in favor of the streetwear brand inspired by golf. Yesterday, his baggy, long pants were the subject of ridicule from netizens. 

Jason Day changed that in the second round, but his second-round outfit didn’t resonate with them. One X (formerly Twitter) user wrote that the outfit is ridiculous. While another wrote, that it’s “very questionable.” Some even termed it, “Freaking awful.”

Day’s outfit story is pretty similar to Tiger Woods‘s Sun Day Red apparel. Woods, too, had to face ‘setback’ because of his fashion choices. Only yesterday, many fans savagely mocked the 15-time Major winner for his Masters outfit. Interestingly enough, both Woods and Day were two of Nike’s high-profile stars a few years ago. Both parted ways with the Oregon-HQ brand this year.

Why did Jason Day choose Malbon Golf?

Malbon Golf is a streetwear brand founded by Stephen Malbon and his wife, Erica, in 2017. They wanted to increase the appeal of golf to the younger generation. The brand’s featured release is a lineup of ‘Curb Your Enthusiasm’, the Larry David sitcom that aired for the last time earlier this week. The first challenge was to achieve a balance between fashion and functionality. Once that was done, convincing golfers was the next job. Charley Hull from the LGPA side came on board pretty quickly. 

Jason Day, too, was looking for an apparel shakeup as well. Nike didn’t meet his demands. “There have been times that I’d be standing on the first tee and look over to see another golfer in essentially the same outfit as me,” Day said, explaining his decision to choose an unorthodox brand. His switch was also part of a broader movement on the PGA Tour. Min Woo Lee, Day’s compatriot, partnered with Lululemon. Xander Schauffele went over to Descente. But none were questioned as severely as the Australian International.

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