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At the Dawn of the AIG Women’s Open, LPGA Witnesses a Record-Breaking Update, Leveling Their Field With the PGA Tour

Published 08/10/2023, 7:23 AM EDT

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The golf world is excited to gather as the AIG Women’s Open is ready to kick off. Being the final major of LPGA for the season, the best part is that the tour is riding on a high viewership, expecting a good number of spectators tuning in to watch women’s golf. The appetite for watching female golfers compete is at an all-time high and has brought an unprecedented number of fans to the sport.

In a recent Twitter post, Golf Week revealed a news report and the most-watched month for women’s golf. The news is important because it marks the recognition of women in the field. The stars are getting the attention they deserve; hopefully, it will only fuel their game. Also, the record-breaking numbers are close to putting LPGA in the same basket as the PGA Tour, which is a cause for celebration.

LPGA is breaking records left right and center

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Off-late, the viewership of women’s golf is increasing, and the numbers are pretty impressive. As per Sports Business Journal, LPGA broadcasts averaged just more than 600,000 viewers in different formats in the month of July. Golfweek wrote in the caption, “LPGA TV ratings keep climbing with July most-watched month ever, per report.” 

If one were to mark the push in this viewership, one would have to look back at the iconic US Women’s Open 2023. It marked history due to its prime-time location – Pebble Beach. The final round of the tournament witnessed 1.59 Million views on NBC. Then, the KPMG Women’s PGA Championship at the famous Baltusrol drew approximately 660,000 viewers.

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The final leg of the Dana Open also accumulated 1 Million views. One of the possibilities, Sports Business Journal draws for this push in numbers is the arrival of Rose Zhang. The report recognizes her as “the heralded amateur who turned pro and won her first event at the Mizuho Americas Open in June.” For the fifth and final tournament of the 2023 LPGA season, NPC will air the third and final rounds on its network. Will the concluding tour break all the records and end up as the most-watched game of women’s golf?

Everything you need to know about the blockbuster AIG Women’s Open

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A total of 144 players will be competing this year. And with the growing viewership of women’s golf, it might just steal the spotlight. Walton Heath Golf Club is getting ready to welcome some of the biggest names in the golfing world.

South African star Ashleigh Buhai, will be defending the title. World no.1 Nelly Korda, will step into the field as well, with a purse of $7,300,000.00 as her focus. If she wins, she will take home a whopping $1095,000 home. And Celine Boutier is coming fresh from winning The Amundi Evian Championship. So clearly, her form and game are in great shape.

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Quite recently, another strong contender, Lydia Ko, talked about the changing landscape of golf. She offered an insight that people today might be able to recognize women golfers just like they know the men in the game. Do you think that change is happening? The numbers sure seem to say so.

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Written by:

Manya Jain

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Manya Jain is a promising golf writer at EssentiallySports. Despite being in her early days, Manya displays a strong passion for golf writing. The majors are Manya's forte, and their in-depth coverage is her creative fueling.
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Edited by:

Varunkumaar Chelladurai

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