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From Tiger Woods wearing red to John Daly parking his RV in Augusta to interact with fans, there are many traditions in golf. But while it is natural for players to have some, Brooks Koepka’s wife, Jena Sims, has one too. She always packs one thing for the tournament, and it has nothing to do with golf.

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“So many. I still remember exactly what pair of underwear I was wearing when Brooks won his first major. And I still pack it every time there’s a major week,” Jena Sims revealed during an interaction with Birdie Little Secrets.

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The hosts said the little secret could be anything, be it a superstition or something else. And as they heard her answer, they erupted, saying, “That was the best.”

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Brooks Koepka won his first major at the 2017 US Open. It was his second win on the PGA Tour. The American carded rounds of 67-70-68-67 to finish 16-under par 272. He won comfortably with a four-stroke margin over tied runners-up Brian Harman and Hideki Matsuyama. His last round included 6 birdies and a bogey.

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After that, Koepka has won four other majors, including the 2018 US Open, the 2018 PGA Championship, the 2019 PGA Championship, and the 2023 PGA Championship. Thus, he now has the Open Championship and the Masters left to complete his career grand slam.

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The duo met for the first time at the Masters in 2015. But she had sent a direct message to Brooks Koepka on one of his social media handles. It didn’t work out the first time, as the 5x major champion went back to his then-ex-girlfriend. However, Jena Sims revealed that it was good because he had to get that out of his system.

Two years later, the Sports Illustrated swimsuit model met him again, and that’s when things started to heat up. After a long relationship, the couple married in 2022 and have a son, Crew.

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Although the two married in 2022, Jena Sims has supported Brooks Koepka and his golf career for a long time. She has been spotlighted at multiple regular and major PGA Tour events. When Koepka switched sides to play on LIV Golf, Sims was very supportive of his decision. And now that he has returned, she continues to support him and be part of as many of his golf tournaments as possible.

While Jena Sims’ Masters Week tradition could be the most bizarre, she is not the only one to have it.

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Most popular Masters Week traditions

When it comes to major weeks and traditions, no one can forget Tiger Woods coming out wearing red on Sunday. The tradition traces back to his mother’s belief that red symbolizes power and aggression.

Besides the Big Cat’s color ritual, there’s also a strong use of the number 3. Many people and communities believe that the number 3 is lucky. Jack Nicklaus was known to carry three coins in his pocket. He sometimes also used “3” on his golf balls in majors. He believed that the number brought him good fortune.

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Phil Mickelson also has such a tradition associated with his putting. Lefty always marks his ball with a coin placed heads‑up before putting.

From Tiger Woods’ iconic Sunday red to Jack Nicklaus’ lucky number three, traditions have long been part of golf’s biggest stages. But it’s not just golfers who have these traditions. Brooks Koepka’s wife has proven that WAGs, too, can have them.

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Written by

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Kailash Bhimji Vaviya

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Kailash Vaviya is a Golf Journalist at EssentiallySports, combining newsroom experience with a long-standing passion for the sport. He has been following golf since his college years, closely tracking the rise of modern stars and the drama of the game’s biggest tournaments. With a background in reporting and digital media, Kailash has built a strong foundation in research-driven analysis and storytelling that connects with sports audiences. At EssentiallySports, Kailash brings this blend of journalism and passion to deliver coverage that goes beyond scorecards. Whether it’s breaking down major championships, analyzing player performances, or exploring the cultural resonance of the game, his work aims to inform, engage, and bring fans closer to the world of golf. He has also written for Comic Book Resources (CBR) and Forbes, further expanding his portfolio across sports and media.

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Shreya Singh

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