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Days After Billion Dollar Merger, Latest Stats Reveal a Concerning Situation for LIV CEO Greg Norman

Published 06/08/2023, 2:56 PM EDT

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via Reuters

For as long as LIV Golf has entered the golf dynamics, Greg Norman‘s name has been closely attached to it. The ‘Shark’ has for the past year diligently supported LIV Golf. Despite a number of allegations thrown his way by players and fans, Norman stood firm. His loyalty toward the Saudi-backed league never staggered. Rather, the former golfer’s sharp words have always been steady in support of the foundation of LIV Golf.

Unfortunately, the latest news that has shaken the golf world, doesn’t show any positive signs for CEO Norman. Recent reports only seem to confirm the same through the social media platform.

LIV Golf’s flag-bearer Greg Norman, sidelined amid the current billion-dollar merger

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On Tuesday, it was formally announced that there will be no more rivalry or animosity between the leagues. The new alliance has improved as a result of a joint investor now backing the game on international fronts. Though, the PGA Tour Commissioner expressed that the name of the new league has not yet been announced. The conditions of the agreement have been accepted by both the traditional league and the DP World Tour.

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Now, days after the merger news has spread to every corner of the golf world, but Greg Norman is nowhere closely associated with the news entity. According to LIV Golf Latest, a Twitter account, Yasir Al-Rumayyan has been officially confirmed as the chairman of the new unified entity. Under the PIF-backed investment dynamics, Jay Monahan, the PGA Tour Commissioner “will remain in charge of day-to-day bureaucracy.”

As it may appear no mention of LIV Golf’s Greg Norman was reported by the same. Despite, Norman’s goal and the current goal of the golden union to unify golf on global basis colliding, his name recently hasn’t been much associated with the new commercial entity. The shreds of evidence of the same were seen in the memo sent by the PGA Tour Commissioner to his players.

The letter addressed 973 words but not a single term out of them had Greg Norman’s mention in it. Varied roles were also defined in this confidential message with reference to Al-Rumayyan, Ed Herlihy, and Jay Monahan himself.

Norman received short notice before the new golf merger went public

Greg Norman isn’t a name that can be easily dismissed. The charming Aussie-golfer has had a successive career. Even when he stepped into the role of LIV Golf’s CEO, he managed to achieve numerous feats. The start of the Norman-LIV relationship witnessed him convincing influential players to switch leagues. No one can deny the efforts that ‘the Shark’ put in last year for the league. So much so that it has many a times been referred to as Greg Norman’s brainchild.

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However, Tuesday morning brought forth a different story. The PIF governor Yasir Al- Rumayyan took to the CNBC interview escorted by none other than Jay Manohan. The governor informed the news outlet that before televising the news of the billion-dollar merger, he had informed the 20-time PGA Tour winner.

USA Today via Reuters

That is all the LIV Golf loyalist received, a call before the coalition was aired. According to Sports Illustrated, Al- Rumayyan said, “I made a call just before this and of course he is a partner with us, and all the stakeholders that we have with us they had the call right before this interview.

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Another source illuminated the media outlet that the recent role of the LIV CEO has mostly been associated with a “figurehead“. Reportedly, his duties will not venture toward the new entity. What do you think of Greg Norman’s name being sidelined in the billion-dollar merger leadership roles? Let us know in the comments below.

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Written by:

Areeba Basharat

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Areeba Basharat is a Golf writer at EssentiallySports. She drives inspiration from the women players at the LPGA who've taken the sport to a level that allows female golfers to flourish and thrive with grace. Areeba defines her love for the sport by quoting legend, Michelle Wie West : "The first time I grabbed a golf club, I knew that I would do it for the rest of my life."
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Edited by:

Manaal Siddiqui

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