Nelly Korda has finally revealed her inaugural set of collections in her collaboration with Swedish apparel company, J. Lindberg. She initially made the announcement of the association a fortnight ago with a sneak peek into her collection. But is the apparel partnership hit or miss? Let’s find out.

Nelly Korda unveils her latest collection with J. Lindberg

World No. 1, Nelly Korda, has been associated with the apparel brand for nearly two years. She has rocked its fashionable looks during tournaments across the world. But the partnership seems to have blossomed by leaps and bounds.

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Korda has followed PGA rookie Victor Hovland to create her own apparel collection with J. Lindberg. According to the brand’s press release, her private style inspired her, but “re-imagined and re-engineered for the course.”

“Working with J. Lindeberg on my first-ever collection was amazing,” Korda said. “When designing the pieces in the collection my focus was to balance performance and style through the fabrics, colors, and silhouettes. I’m so proud of this collection and can’t wait to share it with the world.”

Furthermore, the company’s Head of Design Neil Lewty appreciated the essence of Korda’s collection. “The collection is inspired by the woman Nelly Korda, not just the golfer,” he said. “The clothes are made to be worn and enjoyed both off and on the course.”

What does Korda’s new collection provide?

The website that featured Korda’s collection went live after her announcement video on the internet. Her collaboration included a range of lifestyle apparel such as golf shirts and skirts, bomber jackets, knitted cardigans, sports tops, golf visors, and padded vests, among others. Check out Korda’s collection here.

While 24-year-old Korda has tremendous acclaim amongst golf circles, her popularity outside the sport leaves a lot to be tapped into. However, her continued rise of an alliance with J.Lindberg could be a way forward to change that perception.

The Swedish-based company is considered a premium luxury brand out of Europe. It was started by the eponymous Johan Lindeberg during the summer of 1996. The brand received critical acclaim in the late 90s after Lindberg was presented with the “Designer of the Year” award, followed by the “Guldknappen” (golden button) award as “Most Innovative Designer.”

What do you think about Korda’s debut J. Lindberg collection? Comment down below.

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