LIV Golf has been causing a buzz in the world of professional golf. The organization has already attracted some of the biggest names in golf. But, their aggressive poaching of players from the PGA Tour has caused controversy in the golfing community. Recently they signed on international golf sensation Thomas Pieters. 

The Saudi-backed organization offers players bigger paydays, as well as aims to create an innovative and highly engaging format for golf fans. Moreover, their rumored new venture will be a step forward in this direction.

LIV Golf’s new venture amid poaching controversy

After poaching multiple PGA Tour players just days before their inaugural event, LIV Golf might be launching a new business venture. The Saudi-sponsored faction might launch its own ecommerce website. Phase 1 of this website is set to come out sometime next week. Moreover, if the rumors are true, the league will be able to create more hype among the fans by providing them with a great range of merchandise. With Greg Norman’s expertise in the apparel business, this venture can very well be successful.

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The official merchandise can be based on players and on teams as well. There is a possibility for LIV Golf to even sell some customizable items as well. Although they already have a shop for limited edition caps and other apparel on their official website, this e-commerce website might be a game changer as it will allow them to expand the range of items that can be sold.

Moreover, it is expected in the upcoming few hours, the organization will confirm its final teams. This will give some clarity on the rumored signing of Brendan Steele and Danny Lee. Additionally, they will also provide some information on how non-US residents can stream the live event.

What to expect from the LIV Golf 2023 season?

The breakaway golf organization’s 2023 season will feature a total of 14 events played across seven different countries. Moreover, they will have a combined prize pool of $405 million. The season will kick off with a tournament in Riviera Maya, Mexico from February 24-2 and will culminate with the team championship in Jeddah, Saudi Arabia, in early November.

The remaining events will be held in the United States, Australia, Singapore, Spain, and the United Kingdom. Last season’s events were held in London, Portland, Bedminster, Boston, Chicago, Bangkok, and Jeddah.

Watch this story: Father of Two, Greg Norman Named His ‘Tough’ Upbringing as the Reason Behind His Unconventional Parenting in 2020

Recently, LIV Golf achieved its goal of securing U.S. television rights for its events, signing a deal with the CW Network to broadcast all 14 events of the upcoming season.