Days Before Greg Norman’s Squad Battle for Another $25M Purse, LIV Golf Makes an Announcement

Published 07/06/2023, 5:55 AM EDT

After a successful outing at the famed Valderrama setting, the LIV Golf Series moves north to the United Kingdom for a return to its birthplace. A year has passed since the league hosted its first event at the Centurion Club here in Hertfordshire, which led to an exciting announcement from its organizers.

Indeed, with the LIV Golf Series pledging to disrupt golf worldwide, the Greg Norman-led team has dished out various programs to impact the world with its measures. But how will these initiatives affect golf?

LIV Golf makes a moving announcement ahead of its UK event

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Just hours before LIV Centurion commences, an announcement from the breakaway league caught fans by surprise. Anointed by the name ‘Potential, Unleashed’, it’s a series of sustainable strategies serving a dedicated purpose taken by the LIV Golf Series.

In simple terms, the program focuses on improving the lives of less-privileged children all over the planet. According to one of its estimates, almost 400 million youngsters are devoid of education or employment, with two out of every three being women.

Furthermore, the estimates have also pointed out how golf remains monotonous in terms of diversification. Within the United States itself, 92% of people working in the golf industry are men, with 67% of them being white.

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These are some of the crucial challenges listed by the LIV Golf Series, with the aim of bringing down the numbers considerably. Many of these programs have already set a deadline for 2030, by which their objectives should disrupt the existing system.

Yet, more recently, the LIV Golf Series made a huge disruption while sticking to golf itself.

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How did the LIV Golf-involved $3 billion merger change golf forever?

Making the headlines for all the wrong reasons, the very existence of the LIV Golf Series was a source of criticism from all quarters within the community. The Greg Norman-led league struggled to get away from the traditionalists’ shackles, but it eventually bore fruit.

Exactly a month ago, on the morning of June 6, the $3 billion merger, golf’s biggest ever, came to light. After a year of hate and detest, the trio of the PGA Tour, DP Tour, and LIV Golf Series decided to end their disputes with a peaceful merger.

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However, it left the golf world scratching their heads. Incredibly, some of the most well-known players received the news through social media updates. While plenty of questions are still left unanswered, members of the LIV Golf Series have ultimately come out as the winners.

Watch This Story | After a Successful LIV Golf Adelaide, $400M Worth CEO Greg Norman Set to Return to Australia With Another Big Announcement

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Written by:

Sharan Nair is a Senior Golf Writer at EssentiallySports. He constantly covers the ongoing PGA vs LIV Golf tussle as it progresses. With over 600 articles to his name, Sharan masters the sport with his in-depth knowledge and research that is reflected in his meticulous coverage of all the Majors.

Edited by:

Sheldon Pereira

Days Before Greg Norman’s Squad Battle for Another $25M Purse, LIV Golf Makes an Announcement

LIV Golf makes a moving announcement ahead of its UK event

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