Exactly a year ago, Dustin Johnson entered the venue for his 40th birthday bash in the never-go-wrong combination of crisp white shirt, dark blue jeans, dark brown leather shoes, and a matching cowboy hat. The entry too was nothing short of classic as he drove a vintage red open roof car with his two sons River and Tatum matching his vibe. But without a doubt, who really took the attention was his wife Paulina Gretzky in her corset top and shorts combo with boots and cowboy hat to match. And that’s really how it’s been, right? No matter where Johnson goes, Paulina takes over the paparazzi with her outfits. However, it doesn’t mean that the LIV Golfer doesn’t care about his own looks.

In fact, five years ago, he revealed his one obsession when pulling out clothes out of his closet. With a color palette that primarily only reaches as far as black, grey, white and blue, “I always have to match” also remains a constant for the 41-year-old. The obsession extends to the fact that if he wears an outfit with no co-ordination, “I just feel all messed up.” So, it wouldn’t be a surprise when you learn that he has an entire wardrobe just for his shoes, with the tops racked up with boxes of a couple hundred shoes. Another fun fact, when he travels, he carries a dedicated duffle bag with nothing but– about 4 pairs of golf shoes and 7 pairs of sneakers. However, there’s one thing that you will rarely see him wearing, and that has become the talking point for the golfing world this time around.

On his birthday eve yesterday, Johnson took it to his Instagram account and revealed his latest collaboration with Jaxxon. “What’s up? I’m Dustin Johnson. When it comes to chains, I only wear Jaxxon. This is my favorite chain. It’s sweatproof, so I can wear it on the course. Athletes and celebrities wear Jaxxon for a reason. Whether I am teeing it up or out to dinner with my wife, I’m always wearing a Jaxxon chain. Shop now, at Jaxxon.com.” 

The promotion video also had the caption, “Listen up, golf fans, @dustinjohnsongolf knows the best chains are from @jaxxon. Versatility and durability allow him to wear our chains straight from a day on the course to a night out.” 

But again, the talking point was the price point and Dustin Johnson’s $125M LIV Golf decision, and not the promotion itself.

Back in 2022, while joining LIV Golf, Johnson put one thing straight and he has repeated the “Pretty simple” reason over and over again– “For me, it was playing less, making more money,” Of course, now, as a father of two growing sons, the golfer who has worked hard all his life wants some much-deserved family and friends time. However, that’s not what his fans are seeing.

While players have to do what they have to do, fans had a field day on social media when they couldn’t help but take a jab at the LIV star.

Fans react to Dustin Johnson’s latest collaboration

For some years now, ever since joining the Saudi-backed league, Johnson has known one thing for certain– scrutiny in the court of public opinions. However, missing back-to-back cuts in three majors and being stuck at the 27th LIV golf standings in the Open Zone where he could be traded or released by his 4Aces GC can do that to you. But as the $125M contract’s end nears, fans are wondering why Johnson is really trying to sell that definitely doesn’t look like something he would wear.

A fan commented, “Okay, so this guy making $200M needs to wear a “sweat proof” plated chain because he can’t afford real gold that doesn’t wear off from activity. Makes sense,” taking a sarcastic jibe at Johnson. And we can’t agree, but it does make sense. It’s a rather tacky move for someone who received $125 million in payouts on LIV and is clearly one of the richest golfers right now with that kind of money. If nothing else, he can definitely afford real gold.

“LOL doesn’t DJ have enough money from LIV, he obv doesn’t wear this junk as 100+ millionaire,” another user hilariously joined in, hinting at Dustin Johnson probably putting on a show. Another chimed in, “You didn’t make enough joining LIV?” asking Dustin Johnson if the handsome payouts were not enough for him to star in a collaboration like this. While he hasn’t had any wins this year, he’s had three top-10 finishes on LIV. And while $4 million is up for grabs for every individual win, a person coming even fourth will take home a million dollars. Even in the team events on LIV, those who finish even third would pocket $500,000. So you can do the math of how money he possibly must have.

While he must have made quite a handsome amount, a user sarcastically commented that Johnson’s promotion of the chains was probably because he must be running low on money—“The LIV 💰💰💰running low🤷🏻‍♀️.” He seems to have made a lot of money in his career, but his once dominant form is nowhere to be seen.

With fewer events, guaranteed money, and more time with his family, DJ seemed to have found his sweet spot. But over time, the numbers have started to tell a different story. His debut season on LIV was fruitful, but he has had only 3 victories, with his last being nearly 15 months ago in Las Vegas. He currently ranks 27th out of 60 players, which is not impressive for someone who has had two major wins. And a fan hinted that he desperately needs a win, to save himself from further criticism, “Dustin you need a win in the worst way.” With his LIV contract set to expire later this year, and no clear path back to PGA glory, it’s starting to feel like DJ might need more than a fresh chain; he might need a comeback plan.