Brands vouch for the most successful team in the league. Something similar is happening with the 4Aces who earlier signed a deal with Magellan Jets in mid-2024. Since the beginning of the 2025 season, LIV Golf has been on a roll as teams and the league is announcing new partnerships. 4Aces joined the list of new partnerships.

Earlier, Bryson DeChambeau announced the partnership with Reebok. Following that, LIV Golf has also confirmed the deal with TV broadcaster Fox Sports. Now a few days before the season begins, a new update is shared on X for the team 4Aces. Despite a not-so-no-good season in 2024, the team is moving to the 2025 schedule with two new partnerships.

Team 4Aces, after winning the inaugural title and regular season points, finished 10th in the 2024 regular season. Now, NUCLR Golf shared on X, “🚨💎👜 #NEW: Dustin Johnson’s @4AcesGC_ have signed endorsement deals with two partners including JAXXON for jewelry and SANTO STUDIO for luggage.”

The post even had two photos from the brand shoot of Dustin Johnson showcasing Jaxxon’s jewelry and Santo Studio’s handbag. The team has signed the brand as the official men’s jewelry partner and official luggage partner.

Sharing about the partnership, Johnson said, “I’m thrilled that our team is working with JAXXON and SANTO STUDIO this season.” Even further, he added, “Their athletes match our vibe both on and off the golf course. Get ready for some innovative, new golf collabs coming out this year.” Bear Degidio, Partner and CMO of Jaxxon also expressed, “Partnering with Dustin Johnson and the 4 Aces is a natural fit for JAXXON.” Degidio is also the founder and CEO of Santo Studio.

Before the season starts, this is the third big announcement that came in from LIV Golf teams.

LIV Golf teams partnership in 2025

The first event of the 2025 calendar is scheduled for February 6 with LIV Golf Riyadh. Even before the season, preparation for it can be seen with new partnerships of different teams. During the Showdown, Bryson DeChambeau announced the new sponsor for the team and his partnership with Reebok.

Following this recently, Phil Mickelson has also shared about the deal with the YouTube star’s brand as an apparel partner. On January 20th, 2025, Mickelson took on X to announce the partnership with Primo Golf. Along with him, the team HyFlyers will be seen in the new joggers as their outfit, which surfaced during the partnership announcement video.

Now, the brand choosing LIV Golf teams to sponsor and make a comeback in golf, is definitely a prominent sign for the league, while a sign of worry for the PGA Tour with the rising concern from fans over the long hours of play in the events. Can LIV Golf with the traction from brands and fans get better viewership from the PGA Tour? What are your thoughts on it? Share your opinion with us in the comments section below.