In episode 548 of the Fore Play podcast, Riggs Barstool quotes, “Money is gold”, well if that isn’t true, we don’t know what is. Thomas Pieters, who recently joined LIV Golf, entered the show for the first time. Everyone dwelled in an interesting discussion about the experience as compared to the PGA Tour – living in Belgium, playing in the upcoming Masters, and watching the PGA Tour’s big events now as an “outsider.” 

LIV Golf: It isn’t all that bad

The business aspect of LIV Golf has been controversial since its inception. The series literally showered cash on its players, who were given astronomical signing bonuses – the largest financial awards in the sport’s history. 

Upon asking about concerns related to LIV Golf’s business model and its array of revenue streams, Pieters replied, “I mean the new business is always tough to start. But you know, when you have funding like that, it’s gonna make it a little bit easier, I guess.”

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The league’s legal team recently reported that the Tour generated “virtually zero revenue” in its first season. The sustenance of the league is highly questionable even with the kind of funds the Saudi-backed league has. People question the league since it did not earn any profit in the first year even after operating at a large scale. 

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He expresses that he has never been concerned about the business model of LIV Golf but at the same time, he would like to be informed about the Tour’s business plans. He also revealed that LIV Golf has “long term plans” and is here to sustain. Pieters shared in the team meeting held that LIV Golf has planned out a promising and positive future. 

What is the trouble with LIV Golf’s business model? 

There are worrying rumors circulating about the series’ future. It is no secret that the Public Investment Fund of Saudi Arabia is funding the Tour because it currently lacks a formal sponsor. The Saudi government has invested a lot of money in the golf project, but it doesn’t seem like much of it has paid off. Economist and author, Steve Levitt, made a concerning prediction for LIV Golf on the podcast, People I (Mostly) Admire, “On the question of LIV Golf’s economic viability, well, there I’m a little more skeptical. I just don’t see the franchise model working, at least in its current form. In that case, I don’t think LIV will survive more than a couple years.”

Not just Levitt, but many have been predicting the same for LIV Golf’s future. However, with his statement, Pieters reveals that it is just a myth, and the Tour rivals are here for a long time.

It will be interesting to see if LIV Golf will be able to reach its long-term plans. LIV Golf has players going left & right and yet some continue to be resistant to it. 

What is your take on the whole troublesome revenue streams of LIV Golf? Do you think it will sustain? Tell us in the comments section below.

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