Everyone is aware of the war that has been going on among the broadcasting media to attain the rights for LIV Golf broadcasting. Massive media channels, like CNN, Amazon, and Fox Sports, were part of the bidding war. Now the wait is finally over.

According to the sources, Norman has finally chosen the media that will have full rights to broadcast LIV Golf on TV. And on top of that, there is a helping hand making things easier for Norman to close the final deal. 

The winner of the bidding war for LIV Golf air rights

LIV Golf is finally ready to sign the deal to purchase air time for its tournaments on U.S. television. According to Golfweek, multiple sources have told that the potential agreement is with the giant Fox Sports 1 which is valued at $15.9B.

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According to a reputed industry official, LIV tried to reach out to many broadcasters, including NBC, CBS, Disney, Apple, and Amazon but failed. Whereas Fox Sports only engaged at Lachlan Murdoch’s request, who happens to be the executive chairperson and CEO of Fox Corp. 

According to a story in Sports Business Journal, the secret helping hand is Jared Kushner, son-in-law of Donald Trump. He reportedly called Fox broadcasters last month to pique their interest in the LIV Golf TV broadcast. Affinity Partners, a private equity company founded by Kushner, received $2 billion from the Saudi Public Investment Fund in 2021.

The absolute truth behind the Fox deal

According to a source that had all the information about the deal conversation between Fox and LIV, Fox is the final choice, but the process will take time. The media giant rejected LIV’s requests for a definite time slot on network television. It also dismissed the rights fee for the second year of any arrangement. As a result, Fox reportedly has offered to review the network placement later.

It is still unknown whether the LIV-Fox agreement will go into force in 2023 or sooner, but according to the sources, Fox is almost the final choice for the broadcast rights. Three more LIV events are planned for this year, and they will be held in Bangkok, Thailand; Jeddah, Saudi Arabia; and Trump Doral in Miami.

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