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‘Is This Good or Bad’: LIV Golf’s Latest Announcement Leaves Golf Fans Furiously Confused

Published 01/19/2023, 10:53 AM EST

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After months of speculation, the LIV Golf Series has finally tied down a broadcasting network. The Nexstar-owned CW network, home to some of the most popular TV shows in America, will host the Saudi-backed golf series. The move ends LIV’s search for a screen partner after several rounds of negotiations with prospective suitors for large parts of its debut year.

LIV Golf secures ties with CW

The move was a priority for the Greg Norman-led series, who was vehement in his opinions on finding a TV sponsor soon. The LIV Series endured its debut season without a broadcasting deal, which left itself with no choice but to stream it for free.

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But the deal with CW breaks new grounds for the rebel league. Under the fresh terms, the network will air 14 LIV Golf Series events in 2023, commencing with LIV Mexico in late February.

Interestingly, there is a disparity in the coverage from CW themselves in accordance with their deal. While a typical LIV event starts on Friday and continues through the weekend, the coverage for Friday will only be available on the CW app. The weekend games will air live on both the app and the CW channel.

As expected fans, were quick to jump on the news bandwagon. While many lauded the league’s settlement for a TV deal, the choice left them confused. Here’s a selection of those tweets.

LIV to produce its own event coverage

Despite securing the deal with CW, the LIV Series will churn out its own content for the 2023 season. While live streaming of games is expected to be reduced, the cash-rich league will upload match highlights and off-field moments on its website and streaming services.

The LIV Golf Series already has a stellar cast of David Feherty and Jerry Foltz serving as analysts for its second season, alongside Arlo White, who will return as play-by-play host.

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via Reuters

Undoubtedly relieved by the contract, LIV CEO, Greg Norman, was over the moon. “This is a momentous day for LIV Golf as this partnership is about more than just media rights,” he said after inking the deal, before showering appreciation on the CW Network.

“The CW recognizes the enormous interest in and potential of our league and with their support, more fans will experience the energy and innovative competition that LIV Golf is using to reinvigorate the sport,” Norman said.

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Will the broadcasting deal work wonders for the LIV Series? Let us know your thoughts in the comment section below.

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Written by:

Sharan Nair

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One take at a time

Sharan is an Engineering student with a desire to carve out a career in sports journalism. He is an ardent Tiger Woods fan and his 2019 Masters victory is what further cemented his love for the golfer. A die hard football fan, Sharan can be seen cheering for Real Madrid, and playing FIFA every chance he gets.
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Edited by:

Manaal Siddiqui

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