The last few years have been tremendous for women’s golf. The onset of new sponsorship deals alongside a growing interest has resulted in record-breaking purses and chatter around the game. But what has caused such an immense uptrend in a short span of time? The Korda sisters, two of golf’s most popular figures, once attempted to figure out the reasons.

Korda sisters have a go at women’s golf resurgence

Women’s golf’s most popular sisters, Jessica and Nelly Korda have climbed to the top of the game and play at the highest level. The two have experienced the changing circumstances in women’s golf, which has visibly brought smiles to their camp.

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But what has changed in women’s golf over the years? According to elder sister Jessica, being “louder” has played a big part. “Well women’s golf is the highest-growing kind of sport in the sense that there are a lot of movements that have been in the last couple of years, the women’s movements,” she said.

According to the 30-year-old, speaking out on certain issues has played a big part. “But a lot of it is just, possibly, talking louder maybe? Speaking up, having the voice,” she claimed.

Does women’s golf get equal rights to the men’s tour?

Back in the day, the female tour struggled to gain screen time as compared to the dominant men’s golf. But times have changed, with the LPGA Tour amassing lucrative sponsorship deals with major media houses and exponential rises in competition purses.

According to Jessica, equality in terms of coverage has changed the landscape of women’s golf. “Listen we have a good product but you guys are only putting the men on… Equality means, you know, that we get the same at least the same platform. [It] gives us the same opportunities and then from there on who knows what may happen,” she said.

On the other hand, her younger sister, Nelly, was of the opinion that the pandemic break played a role in popularizing women’s golf. “Also to add to that, I think COVID really helped the game of golf where more women started paying attention.”

“I think more just people, in general, started paying attention to golf and I think that’s also helped our sport a lot,” she said.

Where do you think women’s golf will reach given their present status as a fast-rising commodity? Let us know your thoughts in the comments section below.

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