The news of dropping viewership has been a concern for the PGA Tour, but it was because of the long hours of play. The faster pace of play at Pebble Beach saw some redemption. However, LIV Golf, despite having a 54-hole format, and limited players, witnessed even worse.

Earlier during the off-season, LIV Golf recovered from the long-dated concern of the TV broadcaster deal. At first, news of the deal with Fox Sports came out. Days after, ITV signed a deal with the league to offer free-to-air broadcast in the UK. With two deals, the golf world expected a start of upside trends for the league. However, unfortunately, it turned out to be the opposite.

The first event, LIV Golf Riyadh tee-ed off from February 6-8, 2025. While the shocking revelation of the event was shared by NUCLR Golf’s post on X. The post read, “🚨📺⛳️ #NEW: LIV Golf averaged 12,000 viewers on FS2 for the first round of the season opener from Riyadh during the 10:00 AM to 3:00 PM broadcast, according to Nielsen. (H/t @YeahClickClack).”

The average viewership for the LIV Golf event is 150,000. Now with the season starter, only getting 10% in the first round of LIV Golf Riyadh is a sign of concern. However, the hopes are still high as the second event is scheduled at the rowdiest crowds course, i.e., the Grange Golf Course. In the 2024 season, Jon Rahm said, “Great city, great golf course, great fans,” for the Adelaide event.

Not just the golfers, but the huge crowd supporting and cheering for the fans is obviously what the PIF league will be expecting this season too. According to some reports, the 2024 edition attracted 94,000 fans over three days. Shockingly, fans from out of the state bought more than 40% of the tickets, while 2.7 million viewers tuned in to watch the live action on TV.

With the huge expectations to fulfill from the past year, the league is ready to meet the demands of the fans with world-class action and broadcasting. With another deal extension, specifically for the Australian fans, action will be aired across the country.

LIV Golf’s deal extension for Australian broadcaster

Despite the huge crowds wanting to attend the event at the Grange Golf Course live, the PIF league has left no stone unturned. To cater to the golf audience across Australia, the official website of LIV Golf shared a new deal extension news. After the ground-breaking stats achieved by the league last year. The TV broadcaster Seven Network has retained the broadcast rights.

Sharing about the extension, Chris Jones, Seven Network Director of Sport, said, “The LIV Golf broadcast is absolutely world-class, and we cannot wait to embark on another huge year of action on Seven and 7plus.” For the ex-CEO and native of Australia, Greg Norman, it was a dream to bring golf to the home country. With the exceptional love from the fans showcasing the great follower base of golf, the league, even after the exit of Norman, will aim to stay the fan’s favorite.

Sharing about the deal, LIV Golf Senior Vice President of Broadcast Partnership and Programming, Ron Wechsler said, “It’s great that Australian fans will be able to get close to the LIV Golf action across the globe from the comfort of their homes for all events thanks to the Seven Network.”

Now, after the huge turn down from the fans at the first event of the 2025 schedule, the next event in Adelaide is hoped for a revival. With the fans’ love and deal extension with Seven Networks, can LIV Golf Adelaide meet the expectations? What do you think about it? Let us know your opinion in the comments section below.