It seems LIV Golf has managed to find its momentum in the golfing world. Such a statement would not have been possible if it was made in 2023 or even during the inaugural season owing to the poor TV ratings. However, the recently ended events on the Greg Norman-led breakaway league appear to have broken the curse, especially LIV Golf Singapore in which Brooks Koepka and Cameron Smith-led Rippers GC emerged victorious.

A tweet was shared by LIV Golf Critic on their X handle (formerly Twitter) mentioning how the tournament at Sentosa reportedly saw a lot of people in attendance and was even better than the same in 2023. At the same time, it also went ahead to portray a new glimmer of hope for the Norman-led circuit all the while one-upping the Jay Monahan-led PGA Tour.

Greg Norman’s LIV Golf shows a great reception

The post that was shared mentions how the people who attended the event in Singapore said that it had more fans in attendance than the European Tour tournaments in the Asia-Pacific region despite play being suspended during 2nd round due to unfavorable conditions; “Others that have been to DPWT events in APAC (Dubai, Qatar, Abu Dhabi & other Asian events) say that it was better attended than all of those events… Better than expected. “

Adding on to the reports, the tweet also pointed out how golf has a lot of momentum in the country owing to the increasing number of golfers in the nation. Coupling this with Singapore being the richest country in Asia per capita, opens up whole new dimensions, including monetary ones, for Norman and his league, similar to how UBS had started guiding many professionals financially in various sports; “I think LIV can play a big part in fostering this interest – and you’re starting to see it with sponsors like UBS catching on – 2025 is expected to be bigger & better. “

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That’s not all. The Sentosa Golf Club, as per a report from The Straits Times, agreeing to partner with LIV Golf for six years till 2028 will also add to the Greg Norman-led league’s financial development in Singapore. “Having LIV at Sentosa is an exciting development for the golf ecosystem in Singapore and Asia as it brings some of the world’s best golfers to our country to compete on our world-class golf course,” said Andrew Johnston, Sentosa GC Manager, when the report was made public.

Meanwhile, such good news for LIV Golf comes at a time when the Jay Monahan-led PGA Tour is facing viewership woes. The men’s circuit’s linear TV numbers have been taking a notable hit this season with even the Masters finding a 20% dip in the ratings.

Norman one-ups the PGA Tour

All three of the PGA Tour’s main partners were hit with a setback. NBC averaged 1.97 million viewers during the final two rounds for its last 10 events before the Masters, down by about 16% from its numbers in 2023. Meanwhile, the other two, namely Golf Channel was down 18%, with 385,000 viewers as opposed to 471,000 last year and CBS drawing just 1.59 million for the Farmers Insurance Open, 40% lower than 2023.

However, when it comes to LIV Golf, the new ray of hope in Singapore, along with its increasing numbers on the streaming platform, Caffeine TV, paints a good picture for Norman. Will Staeger, the CMO of the breakaway league had, a while back, revealed the numbers for Jeddah; 4.5 million views during the third event over 3 days of play. Truly a hopeful situation for the PIF-funded circuit.