LIV Golf Signs Multi-Year Deal With NFL & NBA’s $3B Ally: Panini to Boost Greg Norman’s League to ‘Global’ Level

Published 02/22/2024, 9:30 AM EST

LIV Golf just added another major brand under its belt. A few days ago, the PIF-backed league secured a major deal with Corpay as their corporate FX provider. The company is famous for being a part of multiple sports organizations. But the LIV Golf isn’t done yet as they announced a major deal with an Italian company.

In a recent press release, LIV Golf inked a multi-year deal with the Panini Group, the world’s largest sports and entertainment collectibles company. Together, the two will bring forth exclusive trading cards. The Panini Group is a behemoth in their field with a value of $3B, per reports.

Greg Norman was more than elated about this partnership. “Just as our league continues to innovate and bring professional team golf mainstream, our partnership will introduce new products to the market for millions of passionate fans and collectors to enjoy. As a former player, I’m particularly excited for our players and teams as we work with Panini to elevate their platforms in this space,” he said.

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What does the LIV Golf-Panini deal mean?

Greg Norman knows the worth of this global deal with the Panini group. The group is known for its ties with the NFL and the NBA. Now with LIV Golf joining their ranks, it will be crucial for the PGA Tour to take their next brand deal with caution.

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With this partnership, the Panini group will release a line of golf-themed products. These will include a line of physical trading cards that will feature match-worn memorabilia and authentic autographs from rival league players.

Furthermore, they are also looking to release a ‘LIV Golf Panini Instant card program’. In this program, a line of cards will be released instantly after an event concludes on the breakaway league. The brand is also planning to introduce the first trading cards with its popular Prizm and Impeccable brands. The fans can pre-order the upcoming line of card sets from paniniamerica.net.

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Multiple players like Ian Poulter have also welcomed this deal. What are your thoughts on the latest string of deals by LIV Golf? Do you think the deals with Corpay and now Panini have taken them ahead of the PGA Tour? Let us know in the comments section below.

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Ajitesh Rawat is a Senior Golf Writer at EssentiallySports. He honed his reader mindset and developed a unique content lens thanks to many months spent as a content analyst at ES. Now, as an ace journalist, he applies those skills to connect better with readers through his extensive coverage of the LPGA and their lesser-known players.

LIV Golf Signs Multi-Year Deal With NFL & NBA’s $3B Ally: Panini to Boost Greg Norman’s League to ‘Global’ Level

What does the LIV Golf-Panini deal mean?

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