Unlike the traditional league, LIV Golf is not afraid to break the mold. The Saudi-backed league has repeatedly introduced new aspects to the game of golf, attracting many fans. With the 2024 season starting soon in Mayakoba, the rival league has made another groundbreaking move.

This time, they have partnered with tech giant Google! The two have been in talks since last year and fans can finally see the results of their work. With the ‘Any Shot, Any Time’ feature launching soon, let’s dive in to see what the partnership between Google and the rival league has in store for golf fans.

LIV Golf’s partnership with Google is a boon to golf fans

The broadcast of golf has become a hassle for fans watching on the internet. Furthermore, the PGA Tour’s calendar opener received a lot of hate for its lackluster coverage. It looks like the rival league is trying its best not to make the same mistakes. LIV Golf partnered with Google Cloud and PMY to launch a new feature called ‘Any Shot, Any Time’.

This groundbreaking feature will allow fans to watch every shot from every player via the LIV Golf app. This feature became a reality thanks to Google Cloud’s Vertex AI platform. Furthermore, PMY has helped in infrastructure, fan experience, and data intelligence.

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This feature is comparable to the Masters app and website, which allow fans to watch every shot of players competing on the greens. However, the only drawback of this app was the delay in watching.

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And it looks like LIV Golf is planning to overcome this drawback on their platform thanks to their partnership with Google. The two have tested this feature before during the 2023 LIV Golf Team Championship.

When will the Any Shot, Any Time feature launch?

Furthermore, the rival league is planning to further test this feature in Mayakoba this week and at the next event being held in Las Vegas next week. They are also planning a full public release in March, possibly during the Jeddah event.

However, there still can be delays in the rollout of the product. Along with the Any Shot, Any Time feature, LIV Golf is also launching a Golf Companion App with Google.

This app will give fans all the details of rival league’s events like information about golf courses, stats, and much more. What are your thoughts on this partnership? Let us know in the comments section below.

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