LPGA recently announced that a $4 million event will be hosted next year in partnership with PIF, the financial backer of LIV Golf. The Aramco Championship at Shadow Creek will be part of the PIF Global Series. Only a few days after that, the LPGA announced the appointment of former LIV executive Monica Fee as the new sales chief. And now, another big shot with a LIV Golf connection has also joined the LPGA.

None other than the former F1 and ESPN executive Sean Bratches, the brain behind Netflix Docuseries Drive to Survive, will join the LPGA’s Board of Directors. While working for ESPN and the F1, the veteran campaigner was vested with the responsibility of overseeing the commercial operations for both organizations. 

As for his LIV Golf connection, Bratches also held a similar role in commercial operations for LIV. However, after his short stint, Bratches resigned from his position. Reportedly, the newly appointed BOD member is a confidant of the newly appointed LPGA commissioner, Craig Kessler. Joining the board as an independent director, Bratches made some valuable contributions to Kessler’s book, ‘The Dad Advice Project.” 

Surely, with so many changes getting rolled in, a large shift in power dynamics is inevitable. As of now, the former FTC chair John Veihmeyer’s term as the BOD chair will come to an end in 2026. Taking his role will be Madeleine Kleiner, who initially joined the BOD in 2020. Meanwhile, Bratches is not the only renowned name from LIV to transition to the LPGA.

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A former LIV Golf administrator joined the LPGA

While a few years ago the PGA Tour backed off from such a proposal and the Saudi-backed LIV Golf was launched, the LPGA did not let go of such an opportunity under the leadership of its newly appointed commissioner, Craig Kessler. But alongside that, the LPGA has taken another step forward, adding a LIV Golf member to a crucial position on its team.

On November 10, 2025, the official X handle of the  LPGA Tour posted, “We’re thrilled to announce Monica Fee as the new Chief Sales and Partnerships Officer 🙌. Fee will oversee the LPGA’s global sales and partnership strategy, driving revenue through official marketing partnerships, tournament title sponsorships, and other commercial assets.”

Monica Fee, who served as the Senior Vice President & Global Head of Partnerships for LIV Golf Investments for almost four long years, bid farewell to her position in October 2025. She has been a part of LIV Golf from its beginning. Now, after 4 years, Fee has been offered the role of the LPGA Tour executive. Not only did Fee get a role to work in the women’s league, but she would also be in a leading position for the organization. Now that the  LPGA has partnered with PIF with a new vision, fans will just wait to witness how the upcoming days turn out.